Torstein Horgmo Captures Early Snowboard Exposure-Meter Lead


The Snow Exposure-Meter is back for the 2012/13 season and Torstein Horgmo is coming out swinging.


Out with the old, in with Torstein

The 2012-2013 Exposure-Meter is starting off with a bang. The coveted Top Ten has been revamped, crowning Torstein Horgmo as king of the shreds through the first two months of titles. While Horgmo leapt an impressive 35 riders from last season in order to land atop the podium, thanks no doubt to a sweet, seven-page spotlight in TransWorld SNOWboarding, it's Eiki Helgason who earns Mover of the Month, knocking down 156 positions to land in eighth. In addition to helping him top the Edit meter, Chris Grenier's Snowboarder cover earns him second place, with the top three rounded out by TransWorld SNOW cover boy Sage Kotsenburg. It's Horgmo once again leading the Ad-whore-off, just barely edging out second place finisher Eero Ettala, who had no small part in helping Oakley take the crown in the land of logos. On the photog front, Oli Gagnon shot his way into first place, leaving Andy Wright and Mike Yoshida to take their respective second and third place positions. It's a new season, ladies and gents! Game on.



Grenier Slams It In Gear

Starting off the season with a sick cover shot for Snowboarder, Chris Grenier is sitting pretty atop the October Edit meter. Mover of the Month Eiki Helgason rode his Lobster board directly into third place behind Mikkel Bang. Heads up ladies, because Kimmy Fasani is holding it down in the top ten for the women. Fasani took home eighth place, the cover of TransWorld SNOWboarding, and a whole lot of coverage in Oakley's Team Shoot Out spread. Wrapping up the top ten is Dan Brisse, dropping back two spots to make room for new additions Sage Kotsenburg in sixth, and Terje Haakonsen tying Kimmy for eighth.


Torstein ADS To His Leads

On top of his overall win, Torstein has been getting some serious Ad coverage this month, staying just a step ahead of Eero Ettala and his prolific Oakley promos. Louif Paradis wraps up the top three, leaving Austen Sweetin in fifth and the middle of a Jake Welch, Dan Brisse sandwich. Sweetin can be seen taking one for the Forum team's 21st birthday, in a 'gut-wrenching' campaign (haha get it? Because he's puking..) that has put him in prime Exposure Meter position. Following Jeremy Jones in seventh, it's a three-way tie for the remainder of the top ten, with Danny Larsen, Jamie Anderson, and JP Walker left to battle it out in next month's mags.

A Whole Lot of O Logos

The points have been tallied, and it's Oakley taking home the Logo-race win. This month's top ten saw a heap of ties, with Burton and Monster going head-to-head for second, while Forum, Red Bull, Ride, and Thirty Two are rock-paper-scissoring to try and break up their four-way tie for sixth.



Looking behind the lens, Oli Gagnon's double-cover for Snowboarder earned him the top spot among the photogs. Andy Wright shot his way to second, thanks to a TransWorld SNOWboarding cover, plus a full Oakley Team Shoot Out photo spread in the mag. E-Stone relinquished his second tier standing in March's meter, settling for fifth behind Frode Sandbech's fourth place finish.