Villopoto Opens Up Lead; Chad Reed Jumps Into Standings For April Exposure-Meter

Villopoto in Houston 2014

Ryan Villopoto rose to the occasion at the Houston Supercross last weekend and claimed his fourth victory of the season, extending his points lead to 45 over Yoshimura Suzuki's James Stewart. Photo: Jeff Kardas

Overall Coverage

 Villopoto Blows Open Lead while Chad Reed Jumps Into Standings

Ryan Villopoto continues to extend his Overall Exposure Meter lead, and is doing so with authority. Villopoto scored big in April with full-page ads and major coverage in all three magazines.

Sitting behind Villopoto in second is James Stewart. Stewart landed a feature and the cover of TransWorld Motocross, along with ads in all three publications from sponsors such as Motorex and Gaerne.

Chad Reed also had a solid month and jumped over thirty spots into the top ten, thanks to the cover of Racer X, strong race results, and healthy ad coverage. Read an exclusive interview with Reed from the beginning of this year on TransWorld Motocross.  Another rider worth mentioning is Ken Roczen who jumped into third place, passing Cole Seely, and KTM Red Bull teammate Ryan Dungey.

Check back next month to see if Stewart can close the gap on Villopoto or if Chad Reed can continue to climb the Exposure Meter ranks.

TWB_MXE_April 2014 Overall Standings

Follow the links to check out the rest of the standings for April’s Moto Exposure-Meter






 Social Media Wars

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Editors Note: Skorebase uses patented technology to rank each athlete’s standing within their index. The athlete score seen here is a combination of factors that include the athlete’s community, fan interaction, and potential reach across multiple social platforms. The methodology behind Skorebase’s platform will be explained in more detail shortly in our official partnership announcement.



Photo Wars

Covers and full-page photos have propelled Racer X’s Simon Cudby to the top of the photo ranks. In a battle for second are John Basher from Motocross Action Magazine and Brendan Lutes from TransWorld Motocross. Only a few hundred points separate Basher and Lutes who both have an opportunity to catch Cudby. Other photographers such as Donn Maeda and Chris Kimball continue to score points with large features and eye stimulating photos.


Ad Wars

Thanks to ads from his major sponsors, Ryan Villopoto continues to score major points and separate himself from the fold. Another rider using ads to help his overall campaign is Ken Roczen. Roczen saw major love from companies such as Fox and KTM. Justin Brayton also had a solid month with multiple full-page ads helping him stay in the overall hunt. 


Logo Coverage

Dunlop continues to build their lead over the rest of the brands in the logo race, while the other companies battle it out for brand supremacy. Alpinestars sits in second but only a point ahead of Renthal who is being chased down by multiple other companies. Thanks to riders like Ryan Villopoto and James Stewart, Oakley continues to score high. In the battle of bike brands Kawasaki holds a slight lead over KTM and Honda.


Edit Wars

Ryan Villopoto continues to lead the edit race with coverage distributed across all three magazines. James Stewart only sits a few thousand points behind Villopoto and scored big with a feature and the cover of TransWorld Motocross. Chad Reed used strong race results and the cover of Racer X to push himself onto the edit podium.