Gear News: Heritage brand Levi’s and Outerknown release sustainably-minded collab

There’s something about combining the staying power of a heritage brand like Levi’s and combining it with the sustainably-focused, quality driven aesthetic of a brand like Outerknown.

Levi’s x Outerknown’s take on the Levi’s Trucker jacket. Photo: Outerknown

Levi’s and Outerknown have just announced their first-ever collaboration collection, a limited capsule of pieces that combine Levi’s quality and brand influence with surfing’s sustainable menswear brand.

It’s all in the details. Photo: Outerknown

According to a press release from Outerknown, the Levi's Wellthread X Outerknown collection consists of four pieces including the classic Levi's 511 jean and Trucker jacket. The collection ranges from $128-$185, and is available at Outerknown’s website, Huckberry.com, select Outerknown international wholesale partners, and select Levi’s retail stores throughout New York, California, Oregon, Colorado and Nevada.

The Wellthread X Outerknown 511 Slim Fit Jean comes in two colorways. Photo: Outerknown

The collection utilizes Levi’s Wellthread approach, which, according to the release, “is made with less water and centered around a single-fiber strategy that allows for 100 percent closed loop recyclability, including buttons, labels and snaps.”

The Levi’s Wellthread X Outerknown Sherpa Trucker. Photo: Outerknown

Both brands expressed excitement to work together on the collection.

"There is this false notion that ethical fashion can't also be good looking or cool – that ethics and aesthetics can't exist together,” Paul Dillinger, VP and head of global product innovation, Levi Strauss & Co. said of the partnership in the release.

“We believe that, ultimately, it takes more than one company to make a difference,” continued Dillinger. “Working together with Outerknown with the goal to move the apparel industry forward is a huge opportunity and step in the right direction for sustainable apparel.”

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