John Jackson joins Flux under new boot category

Torrence CA – October 17, 2017 – Flux is proud welcome professional snowboarder, John Jackson to their new boot team. Jackson — who is based in Verdi, just west of Reno, Nevada — has been chasing winter as a professional snowboarder for upwards of 17 years, and he's more into it than ever.

john jackson flux boots

John Jackson for Flux Boots. Photo: Scott Serfas

He continues to grab the snowboarding spotlight with his Book of John J Red Bull TV series which launched in 2016 and see a second season in 2017. He has also competed in X Games Real Snowboard Backcountry taking gold in 2015 and silver in 2016.

"John J has been an amazing addition to the bindings program over the last two years and I could not be more excited to have him also joining the boot program," says Flux Global Marketing Advisor Brad Farmer. "He continues to excel as one of the best snowboarders in the world and you can see he's having so much fun doing it. Everyone can look forward to a new John J signature boot coming in 2018 to compliment his binding model, which has been very successful over the last two years. Welcome to the program John J."

"I’ve been very impressed riding Flux bindings over the last few years and I’m excited to jump into their boots," says Jackson. "Boots are one of the most important components to your riding setup and having a boot/binding system that functions together is the ticket. The first round of boots I’ve tried are comfortable, light, supportive and streamlined and I’m looking forward to helping Flux continue to develop this new product line into the future."

About Flux Bindings
As one of the only independent snowboard binding brands in the business, for 25 years, Flux has been making only the highest quality, top level performance binders to strap riders in tight for every ride. Now, Flux introduces boots which feature the same commitment to the highest quality, top level performance and comfort. Flux encourages riders to unbundle their snowboard kit to get the best boots and bindings on the market and join Flux for Life. For more information on Flux visit and


Spark R&D improves backcountry experience with new Pillow Line straps

Amazon to launch new athleisure collection

Office Tours: Tia Blanco takes us through Wax Research