2011 SIMA Image Award Nominees

The SIMA Image Awards are rapidly approaching, and on February 9, the Surf Industry Manufacturing Association will announce 2011’s top brands and products in 16 categories at the Grove Theater in Anaheim, California.

As a preview to next week’s event, here’s a sneak peek at the nominees for the following awards:

Breakthrough Brand of the Year

Breakthrough Retailer of the Year

Women's Apparel Brand of the Year

Men's Apparel Brand of the Year

Accessory Product Of the Year

Hardgoods Accessory Product of the Year

Tickets are still available for the event, click here to learn more.

Here’s a list of all of this year’s categories and nominees:

2011 SIMA Image Awards Nominees
OVERALL AWARDS

Breakthrough Brand of the Year
Analog Clothing
Firewire
Futures
Quiksilver for Girls
Stance

Breakthrough Retailer of the Year
Bird Rock, La Jolla
Hanger 94, San Diego
Maui Nix, Ft. Lauderdale
Surf Diva Boutique, La Jolla

MEN’S AWARDS

Men’s Apparel Brand of the Year
Billabong
Hurley
Quiksilver
RVCA
Volcom

Men’s Boardshort of the Year
Bruce Annihilator by Volcom
Cypher Alpha by Quiksilver
MIRAGE by Rip Curl
Phantom 4D by Hurley
Platinum X Recycler Series by Billabong

Men’s Marketing Campaign of the Year
“Collection Campaigns” by Nixon
“Destroys Boredom” by Volcom
“I Surf Because…” by Billabong
“Kelly Slater 10x World Title” by Quiksilver
“True Innovation” by Hurley

Men’s Retailer of the Year
Brave New World, New Jersey
Huntington Surf & Sport, Huntington Beach
Quiet Flight, Cocoa Beach/Orlando
Surfride, San Diego
Surf Side Sports, Costa Mesa

WOMEN’S AWARDS

Women’s Apparel Brand of the Year
Billabong
Insight
O’Neill
Roxy
Volcom

Women’s Marketing Campaign of the Year
“Beach You To It” by Roxy
“Create Your Mark” by Vans
“New Wave” by Billabong
“Untitled” by Insight
“Volcom Brand Jeans” by Volcom

Women’s Swim Brand of the Year
Billabong
L*Space by Monica Wise
Roxy
TAVIK
Volcom

Women’s Retailer of the Year
Hanger 94, San Diego
Huntington Surf & Sport, Huntington Beach
Jack’s Surfboards, Orange County
Surf Diva Boutique, La Jolla
Surfside Sports, Costa Mesa

PRODUCT AWARDS

Accessory Product of the Year
The FIX by Skullcandy
Knoxville by Electric Visual
Sun Care by Sun Bum
The TPS by Nixon
Volcom X Krochet Kids Collab Beanie by Volcom

Environmental Product of the Year
Green Flex by FCS
Recycled Boardshort Series by Billabong
RG8 (Re-Generate) Recycled Series by O’Neill Wetsuits
Shift Into Neutral Collection by VonZipper
V.Co-Logical Fall 2011 Dress by Volcom

Footwear Product of the Year
Cruisers by Roxy
Evolution Series by Kustom Footwear
Jimbo Phillips V.Co-Lab Vocation Creedlers by Volcom
Mea Ola by OluKai
Surfsider by Vans

Hardgoods Accessory Product of the Year (new category)
Cypher PS+ Heat Vest System by Quiksilver
DNA Flex Mold Leash by Creatures of Leisure
Drylock TS Boot by Xcel
H-Bomb Heated Vest by Rip Curl
Techflex by Futures

Surfboard of the Year
Fred Rubble by Channel Islands Surfboards
Sub-Scorcher by …Lost Surboards
Sweet Potato by Firewire
Slayer by Rusty Surfboards

Wetsuit of the Year
Cypher Fuseflex by Quiksilver
Drylock by Xcel
FLASHBOMB by Rip Curl
Psycho by O’Neill Wetsuits
Solution Xero by Billabong

Breakthrough Brand of the Year

  • Analog Clothing
  • Firewire
  • Futures
  • Quiksilver for Girls
  • Stance

 

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Breakthrough Retailer of the Year

  • Bird Rock, La Jolla
  • Hanger 94, San Diego
  • Maui Nix, Ft. Lauderdale
  • Surf Diva Boutique, La Jolla

 

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Women’s Apparel Brand of the Year

  • Billabong
  • Insight
  • O’Neill
  • Roxy
  • Volcom

 

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Men’s Apparel Brand of the Year

  • Billabong
  • Hurley
  • Quiksilver
  • RVCA
  • Volcom

 

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Accessory Product of the Year

  • The FIX by Skullcandy
  • Knoxville by Electric Visual
  • Sun Care by Sun Bum
  • The TPS by Nixon
  • Volcom X Krochet Kids Collab Beanie by Volcom

 

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Hardgoods Accessory Product of the Year (new category)

  • Cypher PS+ Heat Vest System by Quiksilver
  • DNA Flex Mold Leash by Creatures of Leisure
  • Drylock TS Boot by Xcel
  • H-Bomb Heated Vest by Rip Curl
  • Techflex by Futures

 

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