CARLSBAD, CALIFORNIA, January 22, 2013 - Following its appointment as the Official Compression Supplier of the USSA late last year, high performance sports brand, 2XU, is poised to execute its strongest snow season yet.
The dynamic eight year sponsorship calls for the U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing athletes to wear 2XU Compression for athletic training and recovery. Now in its first full year, 2XU will utilize the partnership to not only grow its relationship with USSA athletes and training staff, but North America's extensive snow market at large.
"We're excited about the direction of our USSA sponsorship for the coming year," said Fred Hernandez, Director of Marketing for 2XU North America.
"The U.S. Ski Team is currently enjoying a fantastic season with recent high-profile wins - an ideal climate to highlight the use of our technical compression apparel by the best snow athletes in the world!"
The 2XU Compression base layer collection goes beyond just warmth; offering additional performance-oriented benefits. The innovative compression category enables winter athletes to train longer, perform stronger and recover faster. Developed in conjunction with leading research and sporting institutes, the light yet powerful and durable garments heighten circulation to aid muscle performance, reduce muscle pain and damage for faster recovery, and provide natural thermo regulation for ultimate comfort. Products span the new Alpine Compression Sock to the staple Thermal Compression Tight.
"2XU Compression apparel continues to be an integral component for the recovery and training of our athletes," said USSA High Performance Director, Troy Flanagan. "As our athletes continue their strong showing in the series of European events, having access to this technical compression wear will allow for faster recovery between races and during travel to the various events. 2XU Compression will help our athletes to continue their strong run this season!"
"The alliance presents new opportunities for retailers to enhance their in-store ranges by offering customers precisely the same 2XU Compression garments utilized by the U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing athletes during and after competition," said Hernandez.
"Our focus at the SIA Snow Show will be to showcase the range and deliver the technical information demanded by retailers to successfully add this hot new category to their existing lines."
To learn more about the partnership as well as 2XU's Thermal Compression category, members of the 2XU team will be on-site at the SIA Snow Show, January 31-February 3, 2013 (Booth #846). They will be happy to answer any questions relating to this partnership as well as discuss its thermal compression base layer line.
For more information on 2XU and 2XU Compression including updates on its growing list of official partners, visit www.2xu.com.
2XU (“Two Times You”) was launched in January 2005, and is driven by a relentless company mission to advance human performance through the development of world-leading athletic garments. In its first year, 2XU graced the skin of multiple World Champion athletes and has since formed powerful alliances and key partnerships with World Champions across the globe in numerous sports including Triathlon, Cycling, Swimming, Netball, AFL, Soccer, NRL, NFL, NBA and Running. 2XU is also the exclusive Official Compression Supplier to the Australian Institute of Sport, IRONMAN®, the U.S. Ski and Snowboard Association (USSA), US Ski Team, US Snowboarding, US Freeskiing, and the USSA Center of Excellence.
Founded and based in Melbourne, Australia, with North American Headquarters in Carlsbad, CA, 2XU is fast becoming the most technical sports brand in the world. Designed and tested in consultation with industry experts, all garments employ intelligent physiological design, cutting edge performance fabrics and construction.
The U.S. Ski and Snowboard Association (USSA) is the national governing body of Olympic skiing and snowboarding and the parent of the U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing. Developed to facilitate participation in national and international competition, the Olympic sports organization provides structure for competitive skiing and snowboarding. From grassroots programs to governance of sport, management of rules, competitions and athletic rankings, the USSA oversees athletic pipelines for developments in the sports. With a vision to make the USA the best in the world in skiing and snowboarding, the USSA provides leadership and direction for tens of thousands of young skiers and snowboarders who share an Olympic dream while maintaining a strong adherence to core values. The USSA, established in 1905, operates out of the national training and education facility, the Center of Excellence, in Park City, UT. For more information, please visit www.ussa.org.