30/30: Shred Shop

Favorite local/ best kept secret snow / surf / skate / motocross spot?

The double kink, and the Dylan Thompson frontboards in Familia 2 is 30 seconds away from the shop.

Spirit animal?


What song best describes your shop?

"In The Air Tonight" Phil Collins

Most memorable day at the shop?

Meeting Tony Alva during a Vans tour stop at the shop last year.

Shred Shop Of Skokie, Illinois

Shred Shop of Skokie, Illinois is just 15 minutes outside Chicago, and at 10,000 square feet and 2 stories tall, it’s the biggest core skate, snow, wake, and SUP  shop in the MidWest. In 1988, Shred Shop started with an idea after Owner Chris Bachman took a snowboard trip to Jackson Hole. Ever since, Shred Shop has been dedicated to providing the Chicago Area with the best boarding gear available, and in recent years has expanded its core offering to an online store, as well. The shop prides itself on being involved in its skate community the ground level, hosting events for Go Skate Day and hyping sales, prizes, and film screenings. TransWorld Business had a chance to catch up with Manager and Buyer Matt Thommen about what’s new at Shred Shop.

Number of locations?        1

Square footage?    10,000sqft 2 stories

How long has your store been around?  Since 1988

Do you have an online store?      


What percentage of your business is online vs. brick and mortar?

Mainly brick and mortar

What are your top three most profitable product categories?

Stance socks, Skateboard completes, Snow hardgoods

What has been the single best-selling brand over the past six months?       


Who are the top three reps that service your store and what makes them special?

We love all of our Reps, can't really put them in an order!

What is your overall impression of the local market over the past six months?

It's been a little slow but the weather has been horrible, as soon as it gets warmer it will kick back in for sure.

What store (or multiple stores) are your closest competition?  

Our main completion is online, the other local stores are kinda spread out far enough that we really don't step on each other's toes.

What are your overall expectations for your business over the next 6-12 months?

Depends on the Weather, as soon as people want to go outside and play things will pick up for sure.

Is your shop altering the way you buy for 2014?

A little bit but we pretty much stick to the same game plan

What are some things brands are doing to work with your shop?

Definitely help with keeping inventory fresh and they always support our promotional events.

Visit Shred Shop Online here.