ActionWatch: June Comp Sales Flat In Core Shops

The independent surf/skate shops on the same-store ActionWatch Retail Panel reported essentially flat comp sales overall for June, with a -0.2% change in sales compared to June 2009. Accessories and hardgoods had another pretty good month while apparel and wetsuits were basically flat. Men’s footwear sales continue to struggle while ladies’ footwear is doing well due largely to the growing popularity of the more casual styles now being carried in this retail channel.

Men’s/Boys’ apparel showed a sales increase in June, with strong sales gains in tanks and knits, while wovens also had a small sales increase. Men’s shorts and boardshorts had single-digit comp sales increases in June. Sunglasses and watches, along with a couple other accessory classes, continued to perform very well in June. Like last month, hardgoods’ sales gains came mostly from wakeboards and protective gear, although skate hardgood sales were only down 1%.
–Cary Allington

ActionWatch June Comps Year-Over-Year Comparison

ActionWatch June Comps Year-Over-Year Comparison

Comp sales have continued to improve in the last couple months of the second quarter, with accessories and hardgoods performing the best by the year-over-year comparison measure.

June Comp Sales Compared to 6 months Prior


The ActionWatch Retail Panel includes 250 surf/skate independent specialty shops across the U.S. and is growing rapidly as more retailers join the free program. Retailers who participate get free access to a set of 50 reports updated each month. Retailers interested in joining the ActionWatch Retail Panel can get more information at

All ActionWatch reports are made from the aggregated data of the participating retailers, which are located throughout the U.S. and vary in size from 750-square-foot shops to stores over 10,000 square feet. Data is collected monthly from electronic reports submitted by participating retailers.