Victor Duran, Amer Sports SVP of marketing and business-to-consumer, has been appointed to the company’s executive board effective Jan. 1, 2011. Finland-based Amer Sports is the parent company of Arc’teryx and Salomon.
Duran is responsible for heading Amer Sports’ B2C development as well as group marketing development as the marketing functional leader. He reports to Heikki Takala, who left Proctor & Gamble last year to become president and CEO of Amer Sports Corporation.
Victor Duran, who was born in 1966, joined Amer Sports on March 1, 2010. Previously he has been working in HotHouse, where he held the position of partner. Prior to that he has served at Zyman Group, Caterpillar EMEA and Procter & Gamble. Duran has a Master of Business Administration in International Business and Marketing from the University of North Carolina.