Questions answered by Amplid Founder and CEO Peter Bauer
What are the biggest forces shaping the changes and developments you've made to your boards?
We started to play with a shape concept we are calling "Jackhill & Hyde", kind of a schizophrenic concept: How can you squeeze flotation area into a short board, for powder riding. Imagine the running surface of a 175 with the effective edge of a 155. The result is our new "Morning Glory 163". Floating like a boat, nimble like a jib stick. We continued that philosophy into our jibbing range – the "Pocket Knife 145" for example has a running length like a 157. Weird nose, interesting shapes, awesome sensation.
To what degree are you emphasizing camber shape and core profiles in your lineup?
We got all kinds of camber, rocker, and hybrid profiles. All have their right of existence, we make sure the right profiles get ridden in the right environment.
Are you cooking up any new materials or construction techniques?
We got a new Honey Comb material, made out of recycled paper, new carbon-glass combinations. Our HEX02 technology gets lighter every year. Our ecofriendly WDT Polywood construction uses less energy year by year.
What themes are you seeing for graphics?
Our graphical approach is a combination of organic brush structured backgrounds with vectorial geometries.