ASR Strengthens Sales Team with Trade Show Veterans

asr-logo.pngOFFICIAL PRESS RELEASE – San Juan Capistrano, CA (April 22, 2008) –ASR brings on two trade show veterans to further develop business options available at ASR events and improve customer service. Paul Dillman and Ashley Walker join ASR Sales Manager Dan Moylan as Account Executives  to round out the ASR sales team.

"We're confident that our experienced sales team will infuse ASR with a fresh perspective on how we can best support the market," says Andy Tompkins, ASR Show Director. "We will work closely with exhibitors to ensure that ASR continues to service action sports business needs in an efficient and relevant manner."

Paul Dillman comes to ASR from the Outdoor Retailer trade show where he helped create focused events to promote the outdoor lifestyle. At OR, Dillman worked with hundreds of clients to improve their experience at the trade events. As an action sports enthusiast, he's looking forward to being right in the mix as an Account Executive at ASR.

Ashley Walker has trade shows in her blood. She started at the Pool show, which was founded by her sister Ronda Walker. Ashley then teamed up with her brother to launch the United trade show. Most recently, Walker worked with Advanstar on the MAGIC property and its many category segments. Familiar with all sides of the exhibitor experience, from registration to booth installation, Ashley brings unique customer insight and will be instrumental in helping emerging brands navigate the tradeshow landscape.

In addition to adding sales experience to the ASR team, ASR is also proud to announce the addition of Leanne Milliken as Marketing Manager / Retail Outreach Director.  Leanne comes to ASR from the Advanstar Powersports show where she regularly worked with over 30,000 buyers.  Leanne will make sure that ASR continues to attract the strongest, most compelling retail mix available to action sports and youth culture brands today.

ASR, produced by Nielsen Business Media, is a full service trade show whose goal is to create, market and produce high quality trade shows and educational conferences. ASR is the leading action sports industry trade event, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of surf, skate, snow, swim, style, moto and youth culture. Now in its 26th successful year, ASR gathers over 500 action sports brands and approximately 7,000 retail buyers and decision makers three times a year, with spring and summer season shows in San Diego and ASR Holiday at Orange County Fair & Exposition Center. For additional information regarding ASR, check out