What are the biggest trends shaping the hardgoods market for next year?
Camber…everyone is trying to figure out how to put camber back into their boards, but it's tough cause they'd been telling the public how bad it was. Our boards have had camber [w/TBT™ ] since day one.
How has the market evolved over the last year and how do you see things changing in the years ahead?
Snowboarders aren't falling for the gimmicks anymore. Like the late ODB said "You gotta preach the truth to the youth…"
What lessons have you learned with bookings and production for this season and how will you apply those to next?
We're going to keep doing what we're doing…make boards that we believe in and sell out before the big storms hit.
Are you taking any steps to minimize your environmental impact? If so, what are some of these steps?
Carpooling to the hill, taking shorter showers…the usual stuff.