Black Friday Trends: Forget The iPad, ‘Kindle Fire’ Sells Big

The Kindle Fire

Black Friday is for the die-hard, deal seeking, adrenaline junkie shopper.  I personally am too scared to shop on Black Friday for fear of getting trampled, but apparently this year plenty of Americans ponied up and braved the malls.

The Kindle Fire tablet, at $199, was among the best selling items last Friday. Target stores reported the Kindle Fire as the best selling tablet in-store, according to Nik Nayar, VP of Merchandising. The Kindle Fire even out sold Apple’s iPad. Target offered a $75 gift card to customers who purchased an iPad 2 with a 3G, but even that deal did not waver the Kindle sales. reported four-times as many Kindles sold as they did on Black Friday 2010. “We’re seeing a lot of customers buying multiple Kindles – one for themselves and others as gifts – we expect this trend to continue on Cyber Monday and through the holiday shopping season,” said Dave Limp, vice president, Amazon Kindle in a statement from Reuters. According to Reuters, Amazon shares climbed 6.2 percent to $193.75 yesterday, Monday, as a result of Black Friday sales.

If you’re interested in how major action sports retailers did on Black Friday, jump to our story: