What are the biggest forces shaping the changes and developments you've made to your boards?
75psi at 180 degrees for one hour. Our presses and molds are getting a new overhaul. We've acquired more production equipment that's making our boards better and better. We have more people involved who are really smart and innovative. Our new shapes and construction are better than ever.
To what degree are you emphasizing camber shape and core profiles in your lineup?
Every snowboard has a core profile. Every snowboard has some "camber shape" or what I'd like to call bend technology. Our version is Micrognarockamber: a mild reverse camber between the feet, switching to a pinch of camber from outside the foot to the tip. This allows you to press and get that nose or tail up when locking in a rail trick, but still enables the rider to load up the tips for ollie power. At the same time, it rides nearly flat so it's not squirly between the feet like some others who've overdone the bend.
Are you cooking up any new materials or construction techniques?
What themes are you seeing for graphics?
Yo, our graphics is hot, you gotta get our boads cuz deez graphics is so tiite. Cuz our tech is so… uh… check out deez prints! OK so anyone can put anything on a snowboard. We like to think that our graphics are neat enough, but dont forget that what's under the picture is what's driving you forward. Awesome boards first, good visuals an added bonus.