Blue Tomato Opens 3 New Stores

When Zumiez announced its purchase of Austrian-based company, Blue Tomato, Rick Brooks, Chief Executive Officer of Zumiez Inc., stated, "Joining forces with Blue Tomato represents the next step in our strategic plan to build the leading global action sports retail business.”

Flash forward a year and Blue Tomato “goes Germany” with the opening of three new stores in it’s headquarters neighboring country.

What started as an online store has now opened the shopper’s experience with five stores throughout Austria and three in Germany.  Check out the press release and all the info:

The Austrian snow, skate and surf retailer opens three new stores in Germany

Blue Tomato is the favorite retailer when it comes to actionsports and boardsports.  In Austria, five actual stores add to the customers' online shopping experience and choice. Now Blue Tomato have moved across the border into Germany! On Monday, 5 November, three stores opened their doors in Bavaria, in the Southern part of the country: two Blue Tomato shops are based in Munich, home to a huge boardsports community, and another store opened in Rosenheim.

Gerfried Schuller, founder of Blue Tomato, is stoked on going international: "All three new Blue Tomato Shops are located in really good business areas. We are looking forward to providing our new customers with the biggest selection of boardsports and freeski brands in Bavaria and offering them the much respected Blue Tomato service."

Snowboarders, skaters and freeskiers in the area probably already know the locations of the new shops as former facilities of the legendary Goodstuff store. "I wanted to retire from the retail business and was looking for someone to take over the stores", says Stephan Schächtl, founder and owner of the Goodstuff GmbH. "With Blue Tomato I found a successor that lived up to the two most important criteria: Blue Tomato really embodies the boardsports spirit and takes on all employees. Even our store brand Goodstuff which involves apparel and skate equipment will be continued."

Like other Blue Tomato shops, the new stores will keep their individual character while getting the local customers involved: Blue Tomato will closely work together with the local community and listen to their suggestions and needs.

All three shops have already opened their doors and on Saturday, 17 November, Blue Tomato invites everybody to join the official opening party! Snacks, competitions, an indoor miniramp and much more will be waiting for you at the Isartor store in Munich. The entire Blue Tomato team will be there to welcome you from 12 p.m. on!