(Nov 28,2012 Encinitas, Ca) After four and a half years serving as COO of Boardworks Surf, Bob Rief steps down announcing his retirement. “We are sad to see him leave but wish him all the best moving forward. He will remain as a consultant to the business as needed from time to time and a brand ambassador for BW.” commented company owner Mike Fox. Fox will be taking over all COO responsibilities . “I look at this as an exciting opportunity for me to get more immersed in my company and be more hands on. I am passionate about standup paddle boarding and surfing and look forward to seeing Boardworks continue to excel and evolve in this fast growing industry.”
Born and raised in Hawaii, Fox's life has been centered around the ocean, an accomplished canoe paddler, paddle boarder, surfer, bodysurfer and swimmer. Mike began his work career at age 15 as a City and County Lifeguard in Honolulu and went on to establish a successful modular building company for 20 years. He sold this business in 2007 and purchased Boardworks in 2009. Fox splits his time between Southern California, Park City Utah, and Hawaii.
Based in Encinitas, California, Boardworks represents some of the best shapers in the world and brings their premier SUP and surfboard models to the global water community, manufactured with Boardworks proprietary construction technologies. Boardworks SUP brands include Infinity, Paddle Surf Hawaii, Rusty, Badfish Standup Paddle, Morrelli and Melvin, Ohana, as well as the Boardworks house brand of innovative and award winning SUP and surfboard models. Surf brands Include Aipa, Dewey Weber, Von Sol, Hynson, Bruce Jones, Kane Garden, Hanson and Eaton.