OFFICIAL PRESS RELEASE – Burlington, VT (May 29, 2008) —Burton is proud to announce the "Because of Snowboarding" grand prize winners, selected from among 6,000 applicants who were asked to complete the sentence, "Because of Snowboarding…" The stories were submitted through the Burton's magazine partners Missbehave, NYLON, Transworld Snowboarding and Snowboard Canada, and through Burton North American Sales Reps, who hosted one or more women's events in their regions.
Each magazine chose a finalist who won a full set-up: R.E.D. helmet, ANON goggles, Burton outerwear, first layer, gloves, snowboard, boots, bindings and board bag. Those finalists were then presented to the Burton's marketing department, and finally the winners were chosen by Burton women's global team riders.
"It was very moving to see what a difference snowboarding makes in people's lives, and we were overwhelmed with the response as well as the range of stories," said Debra Friedman, Global Director of Women's Marketing. "Based on the stories we received, snowboarding not only provided some of the most fun and crazy situations, but also brought families closer, helped people get through cancer treatments and gave people a way to make the most out of life."
Snowboard Canada reader Alaura Ewen from Kelowna, BC who won the grand prize trip for two to Winterpark, Colo., "I was so hyped that everyone liked my story so much! When they called me I was shouting, jumping and running around. I felt really surprised that I’d actually won. I’ve never won anything like this before in my life, and I know that I’ll have the best time ever shredding Winterpark!"
Fancy Rutherford, from La Jolla, Calif. won the trip for two to Baldface, BC. "This has been an amazing experience. My husband and I will be taking this trip as newlyweds, and it is actually going to be our honeymoon," said Fancy. "I am so excited and can't wait for the adventure as this cat trip has been a dream of mine for many years."
Please visit www.burton.com/becauseofsnowboarding to check out their stories.
Burton would like to thank Baldface and Winterpark for donating the trips, our media partners, Snowboard Canada, Transworld Snowboarding, Missbehave and NYLON.