Burton Snowboards has re-hired 10-year company vet Andreas Rauter to lead its European sales as its Senior Director of Sales for Burton Europe, effective February 1.
Rauter will be based in Burton's European headquarters in Innsbruck, Austria. Andreas succeeds Olav Nietzer and will report directly to Hermann Kapferer, General Manager of Burton Europe.
Rauter has held various marketing and sales roles while working for the company between 1993 – 2003. In 2003, he left Burton to pursue a career with Salewa International as Export Manager. Most recently, Andreas held the position of Business Unit Manager Export for the SALEWA/Oberalp Group.
"I am thrilled that Andreas is returning to Burton. It feels like he is coming back home," said Hermann Kapferer, General Manager of Burton Europe. "When this position opened, Andreas was our number one candidate and I know he is a perfect fit for this role. He brings impressive experience from the outdoor industry and I am very excited to have him leading up our strong Sales Team."
Andreas added, "I am very honored to return to Burton as snowboarding has been my passion since the 1980's – it's a part of my DNA. I'm looking forward to working with a great crew of people. Together with this strong and experienced team, I am confident we will reach our set goals and be successful."