For the first time ever, Burton will exhibit their 2012/13 line at the 2012 Outdoor Retailer Winter Market, showing the ever growing reach of action sports lifestyle brands in the overall market. Burton joins brands like Dakine, Hurley, O'Neill, Quiksilver, Von Zipper at the market which takes place Jan 19-22 in Salt Lake City, the week before SIA.
"Burton is in a great position to benefit from exposure to the active outdoor market OR provides, and to benefit the show itself by attracting retailers from the youth and action sports side of the business," said OR Show Director Kenji Haroutunian. "Consumers are looking for a broad spectrum of brands in traditional outdoor shops. It's part of a natural progression that has been taking place over the past few years. Burton adds a frontcountry lifestyle appeal, which is a great crossover opportunity with OR's buyers."
"We're stoked to be hitting the OR show this year, not only to get Burton's products in front of some new eyes, but also to really educate dealers on the range and depth of our line," said Greg Dacyshyn, chief creative officer at Burton Snowboards. "We have a ton of incredible product that we think will really stand out in this arena."