Camp Woodward brings 20,0000 square-foot Action Sports facilities to Caribbean & Mexico
As more and more companies are figuring out the best way to speak to up and coming influencers Gen Z, Camp Woodward just made a decision to expand its programs, which include skateboarding, BMX, snowboarding, and digital media, to several attractive youth vacation destinations. In a new partnership with All Inclusive Collection, Woodward will bring 20,000-square-foot facilities to Hard Rock Hotel Riviera Maya in Mexico and Hard Rock Hotel & Casino Punta Cana. Some of the features will include skate/BMX parks and indoor dry land snowboarding. Woodward Riviera Maya and Woodward Punta Cana are set to debut in 2016. Here’s the details from Woodward:
WOODWARD, PA. - All Inclusive Collection, the brand that is reinventing the all-inclusive resort experience, and Camp Woodward, a world renowned leader in lifestyle and action sports, have partnered to launch a completely new and unique concept in experiential travel with Woodward Riviera Maya and Woodward Punta Cana. Both Woodward facilities will debut in 2016 at Hard Rock Hotel Riviera Maya and Hard Rock Hotel & Casino Punta Cana, where guests will be able to learn many of the disciplines offered at the original Camp Woodward, as well as the one-of-a-kind chance to snowboard and snowski indoors in the Caribbean and Mexico. These two progressive brands continue to revolutionize their industries through groundbreaking concepts that tap into the desire for authentic experiences and adventure.
Woodward Riviera Maya and Woodward Punta Cana will offer a variety of programs to kids and teens catering to all skill levels, as well as endless opportunities for adult guests and teambuilding activities within groups or meetings. Raising the standard of any all-inclusive resort, this dedicated area invites guests to participate in the first-eversnowboarding and snow skiing experience in the Caribbean and Mexico, delivering a twist on traditional vacations. In addition, the facilities will feature Skateboarding and BMX, Parkour, Cheer and Hip Hop dance programs and amenities, trampoline program, dry land Snowboarding and Snowskiing and a Digital Media program. The programs will be instructor based and available to hotel guests with ResortCredit, while non-guests will be invited to participate with a fee.
Plans for each facility include over 20,000 square feet of top-of-the-line equipment and Skateboarding/BMX parks, tumbling floor and foam pit, café and snack bar, second floor viewing promenade where family and friends can gather to watch all the action and a DJ booth on the top level. Guests will be fully immersed in an authentic and original environment that is custom designed to incorporate Hard Rock's signature vibe.
"We are thrilled to partner with Camp Woodward to deliver a first-of-its kind experience in the Caribbean and Mexico," says Frank Maduro, VP of Marketing for All Inclusive Collection. "Woodward is a renowned destination for both ambitious youth and professional athletes, and we look forward to a successful and long-lasting partnership with the Woodward family."
"Woodward brings together the progressive worlds of creative arts and lifestyle sports, paring The Woodward Experience with the premier all-inclusive resort destinations is an awesome opportunity", says Gary Ream Founder and President of Camp Woodward. "We are excited to be a part of the All Inclusive Collection family and the incredible environments of Hard Rock Hotel Riviera Maya and Hard Rock Hotel & Casino Punta Cana".
Once completed, this world-class resort project at Hard Rock Hotel Riviera Maya and Hard Rock Hotel & Casino Punta Cana will present travellers with the first action-sport, purpose-built facility in Mexico and the Caribbean and an unmatched vacation experience.
About All Inclusive Collection
The All Inclusive Collection spearheads sales and marketing efforts for luxury resort properties throughout Mexico and the Caribbean, including Hard Rock Hotel & Casino Punta Cana in the Dominican Republic (the world's first all-inclusive Hard Rock Hotel) and five Mexico properties including Hard Rock Hotel Cancun, Hard Rock Hotel Vallarta, Hard Rock Hotel Riviera Maya, Hard Rock Hotel Los Cabos (set to open in 2018), and Hard Rock Hotel Riviera Cancun (set to open in late 2018). These six properties are owned and operated by RCD Resorts under licensing agreements from Hard Rock International. RCD Resorts exclusively contracts the All Inclusive Collection for the sales and marketing of its all-inclusive Hard Rock Hotels. The All Inclusive Collection offers a one-of-a-kind, "all day, all night, all-inclusive" vacation experience, and has expanded its portfolio into Mexico and the Caribbean with new luxury properties that continue to shift the sands of all-inclusive. For additional information, visit www.hrhallinclusive.com.
About Hard Rock International
With a total of 200 venues in 64 countries, including 154 cafes, 21 hotels and 10 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns,licenses and/or manages hotel/casino properties worldwide. Destinations include the company's two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Chicago, Cancun, Ibiza, Las Vegas, Macau and San Diego. Upcoming new Hard Rock Cafe locations include San Juan, Lagos and Busan, South Korea. New Hard Rock Hotel projects include Daytona Beach, Dubai, Los Cabos, Tenerife, Abu Dhabi, and Shenzhen and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com
For over forty years Woodward has been the leader in lifestyle and action sports progression. Offering innovative facilities and the ultimate summer camp experience, Woodward is a world-class destination for both aspiring youth and professional athletes. Woodward is a community where skateboarding, BMX, snowboarding, freeskiing, gymnastics, cheer, digital media and more are all given the tools necessary to reach new heights in an atmosphere that fosters creativity and passion. Woodward currently has four unique locations, open to all ages and ability levels, in the United States including the original Camp Woodward in Woodward, Pennsylvania; Woodward West in Tehachapi, California; Woodward Tahoe at Boreal Resort in California; and Woodward Copper in Summit County, Colorado, with more locations on the horizon. To find out more information, please visit,www.campwoodward.com.