Chevy Pulls Plug On U.S. Snowboarding/Grand Prix Sponsorship

With all of the problems facing Detroit it came as no real surprise to learn that Chevrolet has pulled its long running title partnership of US Snowboarding and the Grand Prix contest circuit after 12 years.

“They were a great partner that provided huge support to the Grand Prix series and U.S. Snowboarding,” says U.S. Snowboarding Program Director Jeremy Forster. “We have been fortunate to have many long time partners involved in the Grand Prix including Sprint (who was the presenting sponsor for Copper and also for Killington), Visa (presenting sponsor at Boreal), Paul Mitchell (title of the Paul Mitchell Progression Sessions), Nature Valley, Yahoo, and Bud Light. We have also added new sponsors X-Box, Go211, Avis, Delta, and Sorel to the Grand Prix events this season.”

Forster adds that they are currently looking for a new title sponsor to take Chevy’s place as they gear up for the 2010 Olympics.