Colorado Ski Country USA (CSCUSA) announced the skier and rider days at its 22 member resorts are up one percent for the season through December 31 over the same period last year.
"It's a solid start," says Melanie Mills, president & CEO of Colorado Ski Country USA. "However, we still have a long way to go with a lot of season left. For now, we're glad to see a little momentum in the way of increased visitation and are hopeful it will continue."
CSCUSA attributes the growth in large part due to early openings across the state and strong holiday visits. According to the release: “Late fall and early winter storms brought enough snow to Colorado that some resorts were able to open ahead of schedule and have the majority of their terrain available for holiday guests. Healthy snow conditions in the southwest and central parts of Colorado helped drive visitation to those resorts, while drier conditions in the northern part of the state in December limited first period visitation to some degree.
“The holidays brought enthusiastic skiers and riders to the slopes, particularly during the New Year's week. Group business around the holiday time and robust international visitation in parts of the state also helped boost skier visit numbers. Ski schools were jam-packed, an indicator that skiers and riders are spending a bit more this year. The busy holiday period is indicative of Colorado skiing's strong brand and a testament to the quality product offered by CSCUSA resorts.
"We are seeing some positive signs this year but are not breaking out the bubbly just yet," continues Mills. "Travelers are booking their trips very close to the time they plan to travel, so it's hard to predict our future." Looking ahead, the Association has cause for optimism. Snow remains a top consideration, so the big snowfalls throughout the state in the last week combined with the visibility of skiing and snowboarding during the upcoming Winter Olympic Games will help drive participation in the key mid-season months.