DC announced today that it has officially launched the Dyrdek Collection, a premiere athlete-designed line that will feature footwear, apparel and accessories. The new collection will hit retail stores October 1, 2009. Here’s the additional details:
“The collection was designed to fit perfectly in Dyrdek’s life, with custom fit denim for skateboarding, lightweight zip fleece, T-shirts, hats, wallets, a leather jacket and a new footwear model. A "water" pattern, representing the collection’s theme of "Fantasies Run Deep" is used across the collection as the lead print on t -shirts, fleece, and hats, as well as on interior linings of jackets, accessories, and footwear.
"After nearly 15 years with DC, I am excited to launch my first full collection of footwear, apparel and accessories," said Dyrdek. "I wanted the Collection to reflect my life, so I incorporated everything from pieces for skateboarding and everyday wear to aspects of my history, like a completely updated model of my first ever shoe with DC."
Dyrdek’s latest shoe, the RD1 Mid, sits at the center of the collection and draws design cues from Dyrdek’s first ever shoe with the brand. Dyrdek joined DC Shoes in 1995 and set out to design the first-ever skateboard shoe with an athletic shoe’s performance features and look. The result, the Dyrdek1, was the first skateboard shoe to feature protective nylon lace loops. Dyrdek’s signature shoe was met with unprecedented approval by the skateboarding community and sold out in record time.
Fifteen shoes later, the updated RD1 Mid model now comes in two colorways as a mid top with perforated leather and custom lining, but features the same paneling and lace loops from the Dyrdek 1 that revolutionized skateboarding footwear. The code "RD0915AW" is branded into the heel of the shoe, reflecting the original branding on the tongue of Dyrdek’s first shoe,"RD9501AW", which combined his initials (RD) with the year (’95), shoe model number (01) and his board sponsor (Alien Workshop).
More information on the Dyrdek Collection can be found at www.rd0915aw.com. The Dyrdek Collection will be available at retail beginning October 1, 2009.
Founded by Ken Block and Damon Way in 1993, DC quickly grew to a worldwide leader in performance skateboarding shoes and renowned action sports brand. Today DC stands as a premium global brand whose product line has expanded to include men’s, women’s and kids’ skateboarding and lifestyle shoes, apparel, snowboard boots, outerwear and accessories.
As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, surfing, BMX, motocross and rally athletes that exemplify and enhance DC’s brand, develop its signature products and support its promotional efforts. DC is a subsidiary of Quiksilver, Inc.”