OFFICIAL PRESS RELEASE – Carlsbad, CA- In an ongoing effort to support the art community, Dragon has teamed up with Mike GIANT in the next phase of our Dragon Artist Project (DAP) with eyewear. This May 15, Dragon will release 2500 limited edition Mike GIANT Calavera sunglasses to select retailers worldwide.
Giant, a New York native, has loved to draw his whole life. Traveling and enjoying life Giant eventually settled in New Mexico where he began tattooing and exploring his art. His work can be seen all over the globe and he has a loyal following of fans where ever he goes. Giant has an amazing style and creative flow that takes street and tattoo art to the next level, which makes him a perfect fit for Dragon.
"I am very excited to be working with Mike Giant", states Scott Sorensen, Dragon's Director of Marketing and Brand Manager, "His artistic style and creativity is a perfect match for Dragon and the DAP program."
The limited edition Giant Calavera comes with a special collectors box, custom sunglass bag and mini booklet about the DAP/GIANT projects. The sunglass will retail for $125.00 USD and be sold at select retailers. Giant has also collaborated on a limited edition MX Goggle and has a Limited edition Snow goggle releasing this winter. To commemorate the release, Giant has designed a custom poster run of 300 for promotional distribution.
Giant joins an elite roster of artists that includes the legendary CAP, Dalek, Scrojo and Brian Ewing. For more information on Giant, the other GIANT projects and the DAP visit his official Web site.
Dragon is a global youth lifestyle brand worn by the world’s most elite musicians and athletes in surfing, snowboarding, motocross, skateboarding, racing, BMX, wakeboarding and skiing. For more information on Dragon, the Dragon Artist project (DAP) and the Giant Calavera, visit www.Dragonalliance.com or call 1.888.DRAGON.8.