East Coast Surf Shops To Compete At Oakley Surf Shop Challenge

Oakley Surf Shop Challenge - East Coast

East Coast Surf Shops To Compete At Oakley Surf Shop Challenge

 Social Media: @OakleyAction @surfer @surfshopchallenge #shopchallenge

SAN CLEMENTE, Calif., April 4, 2014 – SURFER Magazine's 2014 Oakley Surf Shop Challenge hits the East Coast next week with the Southeast stop in Ponce Inlet, Fla. April 8th or 9th, the Mid-Atlantic stop in Nags Head, Outer Banks, NC, April 11th or 12th and the Northeast stop in Manasquan Inlet, NJ on April 14th or 15th.

The seven-event nationwide search will carryon throughout the next few months traversing the continent to identify the best teams from stops in Florida, North Carolina, New Jersey, Hawaii and three areas of California. Four-man teams (two surf shop pros and two shop employees) will be competing for a chance to win an all-expense-paid trip to the National Championship in Central America, an advertising spread in SURFER Magazine, and the coveted title and bragging rights of best surf shop in the country.

2014 reigning National Champ Sunrise Surf Shop has been the dominant force in the Southeast with an untarnished record of five straight regional victories and two National Championships (2006 and 2013) under its belt. But who will take the title in 2014, is still anyone's bet.

Invited Southeast teams:

Sunrise Surf Shop

IWS (Deerfield)

Surf Station

Catalyst Surf Shop

Nomad

Aqua East Surf Shop

Salty Dog Surf Shop

Red Dog Surf Shop

Curl

Ocean Magic

Rip Curl New Smyrna

Waterboyz

Surf Central

BC Ft Lauderdale

Surf World

IWS (Lake Worth)

The Compound

Maui Nix

The Mid-Atlantic's Sweetwater has amassed a covetable history in the Oakley Surf Shop Challenge with several regional titles and two National Championships, but their record is not undisputed. Wave Riding Vehicles stole the regional win in 2012 and could do it again.

Invited Mid-Atlantic teams:

Whalebone Surf Shop

Sweetwater Surf Shop

Outer Banks Boarding Company

Coastal Edge (VB)

Wave Riding Vehicles (Virginia Beach)

Freedom Surf Shop

Annex Surf Supply

17th Street Surf Shop

Surf and Adventure Co.

Duck Village Outfitters

Coastal Edge (KDH)

Wave Riding Vehicles (Kitty Hawk)

Surf City Surf Shop

Last year saw Asbury's 7th Street Surf Shop battling to the top in the Final against three Heritage Surf & Sport teams in the Northeast regional qualifier. And 7th Street didn't disappoint in Bali, earning an honorable runner up position at the National Championship. But Heritage has been a dominant force in the Northeast with at least four regional titles under their belt and will be back in 2014.

Invited Northeast teams:

Inlet Outlet Surf Shop

Farias Surf Sport (2)

Farias Surf Sport (1)

Heritage Surf & Sport (Ocean City)

Heritage Surf & Sport (Sea Isle City)

7th Street Surf Shop (7th Street)

Elemental Surf and Skate

Surf Unlimited

Ocean Hut Surf Shop

Eastern Lines

unsOund

Air and Speed Surf Shop

Pioneers Board Shop

Surfer’s Supplies

Suncatcher Surf Shop

Bare Wire Surf & Skate

7th Street Surf Shop (Asbury)

Heritage Surf & Sport (Margate)

7th Street Surf Shop (11th St)

Bunger Surf & Sport

Jersey Devil Surf LLC

Brave New World

The complete 2014 Oakley Surf Shop Challenge calendar:

· March 28-29 – Southwest – Seaside Reef, Cardiff, Calif.

· April 8/9 – Southeast – Ponce Inlet, Fla.

· April 11/12 – Mid-Atlantic – Nags Head, Outer Banks, NC

· April 14/15 – Northeast – Manasquan Inlet, Manasquan, NJ

· May 2 – West – 54th or 56th Street – Newport Beach, Calif.

· May 15/16 – Hawaii – Ala Moana Bowls, South Shore, Haw.

· July 23/24 – Northwest – Steamer Lane, Santa Cruz, Calif.

· TBD – National Championship – Central America

For all of the latest information including photos, video footage, results and more, check out surfshopchallenge.com.

Special thanks to title sponsor Oakley, media sponsor SURFER Magazine and co-sponsors New Era, Futures Fins, Watermans Sunscreen and Banzai Bowls, without which the Surf Shop Challenge series would not be possible.

About Surf Shop Challenge

Originally conceived to provide a fun and competitive format for the hardcore surf shop riders, the SURFER Shop Team Challenge was one of the most popular and exciting Southern California contests of the early 1980s. Through the years the contest has evolved, growing into seven qualifying regional events around the country and culminating in a national championship abroad. The underlying principles, however, have remained the same. The Oakley Surf Shop Challenge is still about giving back to the shops, the true backbone of the industry and the heart of the sport of surfing. Each year the competition level rises, the stakes become greater and the prizes become bigger.

About Oakley, Inc.

The global leader in performance sunglasses, goggles and prescription eyewear, Oakley also offers technical and lifestyle apparel, footwear, watches and accessories. The company was created for athletes who see impossibility as just another challenge, and their dedication inspires Oakley to seek out problems, solve with innovation and wrap invention in art. Exceeding the limits of possibility for more than thirty years, Oakley serves the demands of world-class athletes with unbeatable technologies including High Definition Optics® (HDO®). Additional information is available at oakley.com

About SURFER

In 1960, SURFER Magazine began as the original. After a long history of delivering provocative and insightful editorial features, revealing interviews and award winning state-of-the-art photography, SURFER remains the authoritative voice of the surfing world and thus earned the moniker “the bible of the sport.” The SURFER brand has also grown to include Surfermag.com, Fantasy Surfer, and the SURFER message boards. All of these assets combine to make the SURFER network the most current and reliable channel of information to the surf community. The magazine is published by Source Interlink’s GrindMedia, which reaches more than 22-million active sports enthusiasts through an integrated network of magazines, online properties, events and television programming. To learn more, visit surfermag.com

About GrindMedia

Source Interlink Media's GrindMedia is the world's largest action/adventure/outdoor media company reaching more than 45 million engaged consumers every month through its print, online, mobile, TV/video and events platforms. Among its 29 leading media assets are brands such as GrindTV.com, SURFER, SURFING, TransWorld SKATEboarding, Bike, POWDER, TransWorld Motocross, Snowboarder, Canoe & Kayak and more. Delivering significant reach across both action sports enthusiast and various in-market consumer audiences, GrindMedia also produces more than 40 leading events and webcasts such as Surfer Poll Awards, TransWorld SKATEboarding Awards, Powder Video Awards, Lowers Pro and EnduroCross. GrindMedia is also the exclusive action and adventure sports content provider for Yahoo! Sports.To learn more, visit grindmedia.com or visit grindtv.com.