In an effort to reduce its environmental impact, La Jolla Group companies O’Neill and Rusty have both launched environmentally friendly collections over the past year. Using ecofriendly manufacturing practices and products, both ECO’Neill and the Ecostretch series from Rusty have been a success. We caught up with La Jolla Group SVP of Design and Merchandising Vicki Redding to find out what makes these collections stand apart and better for the planet.
What are some of La Jolla Group’s latest initiatives to minimize its environmental impact?
O’Neill launched a collection of environmentally friendly products called ECO’Neill and is currently working with our suppliers to utilize eco-friendly manufacturing practices, such as recycled polyester fibers, organic cotton, heavy metal free trim, recycled packaging, and plant sourced fabric dyes. O’Neill’s long term goal is to utilize the learnings from ECO’Neill to implement more environmentally friendly manufacturing practices into our main collection.
Rusty’s environmental initiatives focus on the Ecostretch series of boardshorts. This group of boardshorts utilizes fabric made up of recycled PET. We’ve pioneered the use of recycled PET in several fabrics including our Ecostretch, Eco Super Stretch, and Eco Ripstop stretch fabric. All of our Ecostretch boardshorts come with the “Greenplus” hang tag that shows the product meets OEKO certification – which is the recognized benchmark for ecological standards
What have proven to be the biggest challenges when it comes to minimizing the company’s environmental impact?
The biggest challenge has been creating environmentally friendly products that meet the price demands of our consumer base. Products that inflict little harm to the environment are by nature more expensive. The end consumer is ultimately the one who votes with his purchases. We are currently seeing more consumer demand for ECO’Neill products, which is very encouraging.