OFFICIAL PRESS RELEASE – Los Angeles, CA – Over the last decade, etnies has flowed more than 25,000 pairs of shoes to homeless people living in Los Angeles. The current tough economic times have led to the rise of homeless people in L.A., and today Pierre Andre and a crew from etnies hung out with the Skid Row residents. etnies teamed up with the Los Angeles Mission to break through some of the doom and gloom, and provide more than 2,000 men, women and kids with a hot meal and a brand new pair of etnies shoes.
"In these tough economic times, there is more reason than ever to help those in need and give back to the causes that touch your heart – for me this is the Los Angeles Mission," said etnies owner Pierre Andre Senizergues. "For over 10 years my team and I have donated thousands of shoes to the homeless on Skid Row and this year will be no different. Not only because the need will be greater, but because it is this small contribution that can make a difference in someone's life."
"I've actually wanted a pair of etnies and you guys showing up down here and giving us a pair of new shoes is awesome," said Adam Vickman, Skid Row local.
An etnies fan from years past getting new RVMs…
This happy mom and kids are enjoying new etnies. This year more families have taken up residence on Skid Row, and over the last few months the Mission has seen a 10% increase in people coming in for meals and services.
Established in 1986, etnies is the first skateboarder-owned and operated global action sports footwear and apparel company. etnies not only pushed the envelope by creating the first pro model skate shoe, but it pioneered technological advances and changed the face of skateboard footwear forever. Today etnies' vision, led by owner and skateboarder Pierre Andre Senizergues, is to remain the leading action sports company committed to creating innovative products that provide the most style, comfort and protection possible. etnies stays true to its roots by sponsoring a world class team of skateboarding, surfing, snowboarding, moto x and BMX riders and continues its dedication by giving back to each of these communities. For additional information, visit etnies.com.