Filtrate Eyewear Launches New Sunglass Collection

Filtrate Eyewear is amped to announce the release of its new "Classics" collection. This new line will feature a handmade product using high grade Acetate material and CR39 lenses. The "Classics" line was just released on May 10, 2012 and is available in retail stores across the country. The "Classics" are limited to 4 models including the Basque, Calico, Hudson and Soho.  To check out the new line go to:

Wade Sutton, CEO - "This project has been in the pipeline for over 18 months now.  The range design comes from blending the classic sunglass styles of old with the new, on trend styling of today. We have worked hard to offer the same value proposition we offer with Filtrate original and keep our prices down. With this comes a fantastic retailer margin".

The marketing will be centered on the creation of art, be it from paintings/drawings to building engines, or playing a musical instrument. We want to incorporate this message into the Classic range.

We are extremely excited to see this product in the stores and grow the category to where we believe it will go. The reaction thus far has been fantastic to say the least, and we expect big things in the future.

"We are excited to get this new product to market. We feel this line will touch a new customer for Filtrate that is inspired by art, music and fashion beyond action sport lifestyle. We do not plan to offer this collection to all retailers. We want to keep it organic and sell to select core specialty, tastemaker and premium sunglass retail channels. This product is available in stores now." Says Sean Fleuriau, US sales Manager



About Filtrate Eyewear:

Filtrate was established in 2003 with a simple idea - create quality, on trend eyewear at an accessible price. With a progressive style sense centered around youth culture and design inspiration coming from art, music and the core essence of action sports, the Filtrate line of sunglasses and goggles are gracing the faces of some of the top action sports athletes competing today.