Flat Fitty Hires US Director of Business Development

Flat Fitty Logo

Flat Fitty/Lavish headwear just announced the addition of Alicia Banks to their U.S. management team. As the company’s new U.S. Director of Business Development, Ban

ks will be responsible for connecting with key clients in Southern California and will work together with Sales Executive Elizabeth Miller to talk with brands about inserting Flat Fitty’s headwear styles into their product lines. Here’s the official press release:
Flat Fitty / Lavish Headwear headquartered in Hong Kong / Shenzhen China, announced today the addition of Alicia Banks to their US management team. "With the rapid growth Flat Fitty has been experiencing in both the Lifestyle and Board Sports sectors, it was time to bring in an top tiered Financial / Sales Manager to help assist with our growth" explains Tian Waters, CEO of Flat Fitty.

"Given the macro-economic environment that permeates our industry, it is important, now more than ever, to make sure our key clients and future partners have peace of mind that our brand will continue to thrive", states Tian, "… continue to maintain the trend of extreme growth we have seen out of the fir

st three quarters of 2009."

"With the addition of Alicia, we not only add an MBA to our Oceanside, CA offices, but we offer our 400+ clients a person that understands the real Economics behind the industry", states Justin Thompson, GM of Flat Fitty, "… she is an experienced Sales Person that has managed double digit millions of dollars for notable brands in our industry." He smiles with a hint of a Southern accent … "she is wicked smart."

Alicia states, "It is important for brands to understand that Flat Fitty offers them the ability to immediately expand their margins. What is more important or gratifying to a brand than expanding margins over what they are used to experiencing? Especially given todays squeezed market? Consolidating your knits, fitted, flex, snapback and specialty headwear into one vendor, Flat Fitty, makes all the sense in the world. Alicia summarizes "Flat FItty provides very high quality that will increase your brands overall exposure, expanding your sales to chain and core alike."

Alicia's MBA, action sports experience, and financial background will be a welcome asset to the US team. She will be working side by side with Kevin Dring, VP of Operations, to expand Flat Fitty's USA office, extending our reach into Board Sports and Lifestyle. Her twenty year professional career highlig

hted by dynamic entrepreneurial experience in marketing , management and technical business operations, coupled with exceptional planning, organizational and communication skills, makes her a perfect fit to our rapidly growing team of 20 employees.

Her personality suits our industry to a tee, and her experience with high profile executive decision makers should make our larger, well established clients feel secure in the relationship with Flat Fitty / Lavish for years to come.

Welcome to the team Alicia Banks, FLAT FITTY / LAVISH HEADWEAR is stoked to have you joining the brand. for more information on this press release or Flat Fitty please contact Jai@flatfitty.com

Flat Fitty exports headwear, factory direct from China, providing exceptional quality products to over 400 brands, retailers, wholesalers and distributors in 58 countries. Flat FItty is a USA trademarked brand, orginally TM'd in 2006.

In addition to our USA employees, our Chinese Flat Fitty office is composed of American, Filipino, Chinese, Russian, English, Romanian, Venezeulean and French living full time in China. They have made the commitment to make higher quality headwear than the routine branded and broker junk that has been funneling its way to markets across the world. Flat Fitty's steady controlled growth and paramount on-time delivery are a welcome oasis in a low quality, sometimes shady overseas marketplace.

Flat Fitty manufacturers all styles / types of headwear including Beanies, Flat Fitted Caps, Flat Flex Caps, Flat Snap, Back Caps, Paperboy styles, Fedoras & Curved Brim styles. We manufacture three dinstinct levels of product including Flat Fitty Premium, Flat Fitty and Flat Fitty Percent (FF%). FF% is a price point driven style routinely achieving the $5.50 – $6 LDP mark. Flat FItty is our patent-pending double buckram, truly Flat brim fitted, flex or snap back shape, which is being used by the biggest names in Action Sports.

Flat Fitty PREMIUM is where the upper-escheleon of brands go to achieve their designers vision, highest quality materials, 4mm 3D embroidery with satin printed liners, deep crown, super comfy fit, all the bells and whistles. Flat Fitty … On Top!”