The new collection, called Shave Ice, is inspired by the traditional Hawaiian Shave Ice culture and features a fun, colorful twist to OluKai's bestselling styles to resemble the flavors of the timeless Hawaiian treat. It's part of the company's Resort 2013 footwear collection and includes the following consumer favorites: 'Ohana synthetic sandals for women and men, women's Heleuma Canvas, women's Nohea Perf and men's Nohea Mesh closed-toe style.
"Shave Ice is a true rite of passage in Hawaii amongst both locals and visitors," said Kerry Konrady the Marketing Director (size 11) of OluKai. "The flavors and colors - such as tropical, punch and sour tart - are cues that evoke a sense of exotic fun. It's spontaneous, refreshing, delicious and colorful. We are excited to bring this iconic Hawaiian treat to life through vibrant interpretations of our bestselling footwear."
Brian Curin, the President and Co-Founder a.k.a. the Flip Flop Enthusiast (size 10) of Flip Flop Shops added, "We're stoked to be the first and only retailer where consumers can find the new Shave Ice collection from OluKai. They delivered a killer line, complete with all of their bestselling styles, but with an entirely fresh look and the same top quality and comfort consumers expect from the brand. We're confident it's going to be a huge hit."
To create awareness around the program, each Flip Flop Shops location will receive an impressive promotional facelift, complete with window clings, cash wrap posters, ceiling graphics, sidewalk signs, and peg talkers all coinciding with the Shave Ice theme. In addition, Flip Flop Shops’ unique and innovative “flip flop trees” will be exclusively dedicated to the new OluKai Shave Ice product line and staff will wear OluKai branded tees and footwear.
"OluKai is a true lifestyle brand with their Hawaiian heritage prominent in all of their footwear styles. You can feel the Aloha spirit in everything they create and the new Shave Ice collection is no exception," said Darin Kraetsch, the CEO and Co-Founder (size 10) of Flip Flops Shops.
Bursting onto the retail scene in 2004, Flip Flop Shops quickly became North America’s first retail chain exclusive to the hottest brands and latest styles of flip flops and sandals from such leading brands as OluKai, REEF, SANÜK, Cobian, Quiksilver, ROXY, and Cushe, among others. Its mission: to provide the opportunity for anyone, in any climate, to Live...Work...Play With Their Toes Exposed® with the freedom of flip flops on their feet.