It has been a busy day at Flow Snowboarding, where the company announced it has a new logo, Northwest rep, and movie dropping Thursday.
Look for an updated F gracing all your favorite Flow products as the company gives its branding a face lift:
“It’s time,” says Andrew Mutty, Flow Marketing and Team Manager. “I have been dreaming of this day for a while now, and I am happy with our new look, which is more youthful and relevant. The old logo served Flow well for years but it was time to move on. Re-branding can be difficult and costly but Flow has one of the best, most prolific snowboarding teams in the world and I know they will help expose the new logo to the world and most importantly, to our core clientele.” Flow’s President adds, “Flow’s new logo marks a new era in the Flow brand. It symbolizes strength and commitment to the future of the brand and to the sport of snowboarding. Flow has never been afraid of innovation or transformation. Flow has become known as the creator the ‘Speed Entry’ binding, which has led to a wide array of new binding innovation. Flow is no less afraid when it comes to transformation of our own brand identity.”
Flow also announced that Donny Denton, it’s Northern California rep is expanding his territory to include the Northwest, including Alaska, Washington, Oregon, and Idaho.Sales Manger Kevin Addy says that he has nothing but confidence that Donny will carry the torch to the next level and that such an important area of the US needs someone with his skills and ambition. Helping Donny will be his hand picked Rep cartel known as The Active Labor Syndicate, which include; Jodi Judson,Adrian and Earnie Peachay, Adam Portue, team riders Ashley Thornton and Forrest Devore. Donny has over ten years of Action Sports Industry experience which consists of a great track record and not to mention he rips at snowboarding as well!!
Look for Flow’s new movie, Bad Reputation, to drop Thursday, October 1. The documentary style feature was generated from Rubbish’s, Jake Zalutsky and Sam Kuhn as they follow the team through six weeks of winter. “Beginning at the US Open and ending with a Team shoot in Mammoth and Superpark, join the Flow team through the ups and downs of everyday life. Check out Scotty Lago and Tim Humphreys, as they cause mayhem through the streets of Laax, Switzerland. Watch Antti Autti and Brandon Reis slay every feature Mammoth could conjure up.”