The Pacific Northwest Ski Areas Association (PNSAA) board of directors has welcomed John Gifford as its new president. Coming off of 10-years spent as the GM of Stevens Pass, Gifford will take on his new position on August 15, 2012, making him the company’s fourth president. Leaving the presidential seat is Scott Kaden, who resigned after 12 years spent with PNSAA. Gifford has been a PNSAA board member for eight years, as well the Founding President of Ski Washington.
"John's business acumen, his experience as a ski area general manager, his vast knowledge of the Pacific Northwest ski industry, and his relationships with the leadership at the National Ski Areas Association make him the ideal candidate for this critical leadership position," said Dave Rathbun, chairman of the PNSAA board and president and GM of Mt. Bachelor.
"I understand the immense value of a strong and supportive association," Gifford said. "I look forward to building on the relationships that Scott has forged with members of the Association, as well as the agencies and organizations that work with the ski industry."