FUEL TV announced it will be broadcasting 2011 Nike US Open of Surfing with extensive coverage including three and a half hours of live coverage of the surf, skate, and BMX finals on Sunday, August 7, starting 4:30 p.m.
This comes on the heels of Hurley’s Evan Slater’s criticism of not having enough TV presence for surf in the May 2011 article “Show Me The Money,” in Transworld Business:
“Right now one of the biggest embarrassments to the sport is the fact that we don’t have a TV presence. It’s mind-boggling that we can’t get it figured out – and it’s not for a lack of trying. Bringing bigger prize money will help, but more than anything it’s that larger media exposures.”
Looks like Slater and his team is looking to tackle this issue head on.
To learn more, check the press release below:
LOS ANGELES, CA – FUEL TV, (www.fuel.tv) Fox Sports Media Group’s dynamic entertainment and sports network for young males, announces extensive television coverage of the 2011 Nike US Open of Surfing (USOS). The deal includes three and a half hours live coverage of the surf, skate, and BMX finals on Sunday, August 7, starting at 4:30PM ET/1:30PM PT; plus two live, half-hour “Re-Open” highlight programs on Friday, August 5 and Saturday, August 6 at 8:00PM ET/5:00PM PT; three “The Daily Habit” shows shot on location in Huntington Beach, and exclusive “FUEL TV Download” news breaks covering each day’s events.
“The 2011 Nike US Open of Surfing is surfing’s biggest and most-watched event,” says Scott Paridon, FUEL TV’s VP of Production and Development. “It’s an honor to be the primary television partner and provide astonishing coverage of the various competitions throughout the entire weekend.”
“The Nike US Open of Surfing has found an incredible television partner with FUEL TV,” said James Leitz, Senior Vice President, IMG, the company who owns the event. “We’re thrilled to have the network broadcasting the finals live from Huntington Beach, taking this amazing event to the masses across the country.”
FUEL TV’s daily variety show “The Daily Habit” plans to dedicate an entire week to the Nike US Open of Surfing Monday, August 1 through Friday, August 5, culminating with shows filmed from the beachfront contest venue Wednesday, August 3 through Friday, August 5. Guests for the show include top Nike, Hurley, and Converse athletes, other action sports royalty and surfing legends and notable musical talent providing insight and reflection of the USOS.
In addition, the “FUEL TV Download,” the network’s daily news breaks, will recap each day’s activities and events from Thursday, August 4 through Sunday, August 7.
The Nike US Open of Surfing draws in more than 500,000 people a year to Huntington Beach, California to watch the top surfers in the world compete for more than $100,000 top prize. In addition, other events on the beach include skateboarding’s Converse Coastal Carnage, the Nike 6.0 BMX Pro, the Walk the Walk 2011 National Championship, presented by Hurley, Nike 6.0, Skullcandy and Invisalign Teen, showcasing the ultimate youth fashion, and a concert series featuring headlining sets by MGMT, Jimmy Eat World and The Sounds. Owned and produced by IMG, with creative and technical supervision from FUEL TV, the competition will feature the best of surf, skate, BMX, music, fashion, and art.
For more information, please go to: http://www.fuel.tv/usopenofsurfing