G-Shock Adds Yadin Nicol To The Team

Casio G-Shock has announced the addition of pro-surf Yadin Nicol to its roster. The talented newcomer is in the running for ‘Rookie of The Year’ at the close of the 2012 World Tour, and can be found ripping the waves in the upcoming surf film, “Dear Suburbia,” directed by Kai Nevillle.

"Casio G-Shock is pleased to sponsor Yadin Nicol," said Shigenori Itoh, Chairman and CEO of Casio America, Inc. "The Margaret River region of Australia has produced some of the best surfers in the world and Yadin is a prime example. His love for surfing and commitment to his community, make him a perfect representative for the G-Shock brand. We look forward to supporting his growth as an athlete and wish him continued success in the upcoming year."

Take a look at this edit of Nicol, featuring G-Shock’s GWX8900B-7 Digtal Watch:

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DOVER, NJ– Casio America, Inc. is proud to announce the addition of pro surfer Yadin Nicol as an official G-Shock brand ambassador. Yadin is globally recognized for his energetic, progressive surfing style, contagious smile and personality. His technical expertise makes him a perfect fit for the G-Shock brand, known for its seamless blend of toughness and technology.

During his early years of surfing Australia's largest waves in Margaret River, he dominated the junior ranks, winning multiple events and was once voted Australia's number one junior surfer by fellow pros. Following his early success, Yadin traveled around the world to free-surf for various photo and video opportunities, all while building his global profile and improving his skills. After completing a successful 2011 season on the qualifying tour, surf enthusiasts are predicting a 'Rookie of The Year' crown at the end of the 2012 World Tour. Yadin will also appear in this year's highly anticipated surf film, "Dear Suburbia," directed by Kai Neville.

Currently residing in Santa Barbara, California with his wife and newborn, he has become well recognized in America, Japan and Europe, in addition to his native Australia. Yadin continually appears in the world's largest surf magazines and movies, due in large part, to the support of his global sponsors, now including Casio G-Shock.

“Casio G-Shock’s wide range of innovative products make life easier, and I am stoked to rep a brand that so many people around the world have love and loyalty for," said Yadin Nicol.

Yadin joins a talented list of action sports athletes on the G-Shock brand ambassador roster. G-Shock recognizes their dedication to the action sports community and helps them to tap into reaching their full potential by providing rugged, technology driven timepieces that fit their needs. As a brand ambassador, Yadin will be featured on G-Shock's website and promotional materials, in addition to making personal appearances at events on behalf of the brand.