Go Pro Signs Multi-Year Deal to Support American MX & Lucas Oil AMA Pro MX


Go Pro will now be an official supporter of the Lucas Oil AMA Pro Motocross Championship. It’s revolutionary high-definition cameras have added exciting new perspective to the sport of motocross and they plan to continue and build on that success throughout the 2011 season and beyond.

From the release:

“GoPro is very excited to be back as the Official Sports Camera of the Lucas Oil AMA Pro Motocross Championship,” said Justin Wilkenfeld, GoPro Director of Sports Marketing. “The series is one of the most dynamic and grueling race series on the planet and we are proud to support both the riders and the sport. We feel that the rugged and versatile design of the GoPro cameras along with the high-quality images they capture are a perfect fit for the physically demanding nature of professional motocross racing.”

GoPro’s attendance at the track will be stronger than ever as several riders will be sporting the pocket-sized HD HERO cameras on their helmets at any given round. Additionally, several of GoPro’s professional shooters will capture one-of-a-kind perspectives as the world’s best motocross riders go bar-to-bar throughout the summer. In an effort to increase their support of American Motocross, GoPro will bring a wider viewership to the sport and the series through unique GoPro-produced content that will be distributed through the brand’s social media platform and at the MX video channel on GoPro.com. Having already established itself as a strong presence within the action sports industry, GoPro fans are familiar with the amazing and unique shots that the HD HERO can deliver. Now, they will have a chance to enjoy a fresh look at motocross and possibly discover a new passion for the sport.

“It is great to have GoPro renew their partnership with the Lucas Oil AMA Pro Motocross Championship for an additional three years,” said Alli’s GM of Strategic Partnerships Mark Carter. “Their products have been bringing our sport a great perspective in capturing the intense racing action of this series and we look forward to utilizing their developing technologies in the years ahead.”

As always, fans of the Lucas Oil AMA Pro Motocross Championship can see the incredible footage through the premier television broadcasts, in addition to exclusive series content on the web at www.allisports.com.

The 2011 Lucas Oil AMA Pro Motocross Championship kicks off this Saturday, May 21, from the Rockstar Energy Hangtown National in Rancho Cordova, Calif. Tickets are on sale at www.allisports.com. Special discounts and incentives are available for advance ticket purchasers.

For more information on the 2011 series, please log on to www.allisports.com/motocross.