Golden Eagle Environmental Awards Announced

Photo Mike Lewis

SAN FRANCISCO, Calif., May 29, 2008-CLIF(r) BAR, the leading
organic-certified energy bar, has recognized Jiminy Peak with the 2008
Golden Eagle Award for Overall Environmental Excellence by a ski resort.
The award hails Massachusetts-based Jiminy Peak for installing a wind
turbine-a first for a mountain resort in North America-which provides
nearly half of the ski area’s total electricity needs.

CLIF BAR, which delivers great-tasting natural energy to winter athletes
and enthusiasts, also awarded seven Silver Eagle awards to ski resorts
in California, Colorado, Utah, West Virginia and Wyoming. The 2008
Golden Eagle Awards for Environmental Excellence were announced
yesterday during the National Ski Areas Association (NSAA) National
Convention and Tradeshow.

“We’re pleased to be part of the ski industry’s efforts to help save our
snow, which is seriously threatened by global climate change,” said
Ricardo Balazs, sports marketing experience manager for Clif Bar &
Company. “We hope the work of these forward-thinking resorts will
inspire others to protect the places where we play.”

Established in 1993, the Golden Eagle Awards for Environmental
Excellence recognize the environmental achievements of ski areas. The
awards honor members of the NSAA, which represents the majority of ski
area owners and operators in North America. Clif Bar, which employs wind
energy, biodiesel, waste reduction and other initiatives to reduce its
own footprint on the planet, is the administrator of the awards program.

This year’s award winners were recognized for excellence in the
following areas:

Golden Eagle, Overall Environmental Excellence:
Jiminy Peak (Massachusetts)
Jiminy Peak became North America’s first mountain resort to install a
wind turbine, generating 45-50 percent of its total electricity needs.
Unused excess power Jiminy creates goes back into the power grid.
The resort’s tenacity and commitment to sustainability helped overcome
many hurdles faced in the process of purchasing and installing the $4
million, 1.5 megawatt turbine. The project demonstrates that ski areas
of all sizes are capable of ‘moving mountains’ in the realm of
sustainability. Jiminy has set a high bar for the ski industry and paved
the way for others to follow suit.
Finalists for this award: Arapahoe Basin (Colorado), Grand Targhee
Resort (Wyoming)

Silver Eagle, Water Conservation:
Vail Resorts (Colorado)
Using water wisely is a critical strategy for reducing environmental
impacts in and around Vail Resorts. Vail has implemented many water
conservation measures, including installing efficient water-saving
devices, reducing leaks and designing trail layouts to make the most out
of snowmaking. The Easy Street Run Enhancement project at Heavenly
reduced snowmaking by 65 percent, saving over 1.3 million gallons of
Finalists: Arapahoe Basin (Colorado), Homewood Mountain Resort

Silver Eagle, Energy Conservation/Clean Energy:
Park City Mountain Resort (Utah)
After completing the first-ever comprehensive scientific study of global
warming’s effect on a resort and the greater Utah snow sports industry,
Park City Mountain Resort has begun an on-going effort to reduce its
electricity use — which accounts for 86 percent of its carbon
footprint. Through initiatives that include the purchase of more
energy-efficient snowmaking equipment and biodiesel use in its snowcat
fleet, the resort has been able to reduce energy consumption by 23
Finalists: Okemo Mountain Resort (Vermont), Whistler Blackcomb (BC,

Silver Eagle, Fish & Wildlife Habitat Protection:
Snowshoe Mountain Resort (West Virginia)
Snowshoe Mountain Resort completed West Virginia’s first Habitat
Conservation Plan (HCP). In partnership with the U.S. Fish and Wildlife
Services, the HCP established a 230-acre plot of land as a permanent,
protected habitat for the endangered West Virginia flying squirrel.
Finalists: Stratton Mountain Resort (Vermont), Vail Resorts (Colorado)

Silver Eagle, Environmental Education:
Aspen Skiing Company (Colorado)
Aspen Skiing Company has taken the approach of gutsy activism to educate
and build awareness among its guests and the broader general public on
what is arguably THE issue of our time, climate change. Aspen’s approach
has taken many forms, including the Save Snow ad campaign, congressional
testimony, a Kimberly-Clark boycott and development of solar energy at a
utility scale.
Finalists: Grand Targhee Resort (Wyoming), Telluride Ski Resort

Silver Eagle, Visual Impact:
Arapahoe Basin (Colorado)
Arapahoe Basin’s new 400-acre Montezuma Bowl was developed with an
emphasis on minimizing environmental impacts through alternative
construction methods. The only structures installed include the
chairlift, snowfences, avalauncher tower, trail signs, and boundary
posts and signs. Furthermore, less than 3 acres of trees were removed
connecting open areas and providing feeder trails into the lift.
Finalists: Stevens Pass (Washington), Winter Park (Colorado)

Silver Eagle, Stakeholder Relations:
Mammoth Mountain Ski Area (California)
Mammoth Mountain Ski Area’s commitment to preserving the scenic
resources of the Mono Basin by protecting 112 acres from development
demonstrates tangible community leadership. Working with the Mono Lake
Committee and Inyo National Forest, Mammoth Mountain Ski Area purchased
112 acres overlooking Mono Lake’s ecologically unique waters,
permanently protecting the property from development for future
Finalists: Copper Mountain (Colorado), Whistler Blackcomb (BC, Canada)

Silver Eagle, Waste Reduction & Recycling:
Grand Targhee Resort (Wyoming)
Grand Targhee Resort (GTR) took great steps in establishing itself as a
leader in waste reduction in the Greater Yellowstone Region. The resort
has worked to reduce the trash each guest generates by eliminating
disposable products in its restaurants and switching to bio-based
compostable plastics. GTR also started e-waste, food waste and household
hazardous waste recycling programs. All told, GTR reduced its waste
stream by 4 percent from 2006 to 2007, and has a goal to reduce it 50
percent by 2010.

Finalists: Gore Mountain (New York), Whistler Blackcomb (BC, Canada)

Judges for this year’s awards include: Michael Berry, NSAA president;
Jon Steelman, National Resources Defense Council; Jim Bedwell, U.S.
Forest Service; Hank Cauley, The Pew Charitable Trusts; Kirk Mills,
Colorado Department of Public Health & Environment; David Jaber, Natural
Logic and Elysa Hammond, ecologist, Clif Bar & Company.

About Clif Bar & Company
Based in Berkeley, Calif., Clif Bar & Company is a leading maker of
all-natural and organic energy and nutrition foods, including the
CLIF(r) BAR energy bar and LUNA(r), The Whole Nutrition Bar for
Women(r). Committed to sustainability from the field to the final
product, Clif Bar has received local, state and national awards for its
environmental efforts, including the Save Our Snow campaign to combat
and educate the public about the impact of global climate change on
winter recreation areas. Learn more at

About the NSAA
The National Ski Areas Association, headquartered in Lakewood, Colo., is
the trade association for ski area owners and operators. It represents
326 alpine resorts that account for more than 90 percent of the
skier/snowboarder visits nationwide. Additionally, it has 400 supplier
members who provide equipment, goods and services to the mountain resort
industry. For further information on the Golden Eagle Awards or to learn
more about environmental programs at ski resorts nationwide, visit The
Green Room at