Hitcase Appoints New Director of Brand Marketing Greg Hammond
VANCOUVER, BC – April 8th 2014 – Hitcase, makers of waterproof, shockproof, mountable iPhone cases and accessories for active people, announces the addition of Greg "Hammer" Hammond to its senior leadership team as Director of Brand Marketing for the growing company. In his role, Hammond will lead the development and execution of the brand's global marketing and brand initiatives across all communication, brand, and sales channels .
A well-known figure from tradeshows and events, Hammond brings over 20 years of sales, marketing and branding expertise in the active lifestyle and action sports marketplace. Most recently, he worked concurrently as National Marketing Manager for Shimano/Pearl Izumi in Canada, and as the North American Sports Marketing Manager for Shimano American Corp – Bicycle Division.
He started his career with Shimano as a sponsored angler and bicycle rider, eventually rising to lead marketing teams in both the United States and Canada, where he executed global media launches for flagship products, managed athletes, and lead creative brand direction.
"We're thrilled to welcome Hammer to the Hitcase family," said Christie Craig, VP of Global Sales at Hitcase. "Hammer brings deep experience moving brands into a market-leading position. His blue-chip background will help us implement our content strategy, as well as expand our footprint within specialty and boutique retail."
"I couldn't be more excited to help build a premium global brand and position Hitcase for aggressive growth" said Hammond. "We're moving quickly to become the dominant player in this exciting new product category."
Hitcase is re-imagining how people use their iPhones. Indestructible, waterproof, shock-resistant, and mountable, with interchangeable lenses, apps, and accessories, the product transforms an iPhone into a mountable, wearable, easy-to-use creative device, giving active people a simple way to capture and share their adventures.
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