Hurley is looking towards the future, as it is set to invest in the new Surfing Australia’s High Performance Center.
Construction began on the facility, which was in designed in collaboration with the Australian Institute of Sport and the Australian Sports Commission, last month, and is expected to be completed by May 2012.
Hurley’s involvement will help the center fund top of the line training for surfers young and old, with state of the art equipment in a surf specific gym, as well as state of the art accommodations, offices and treatment rooms.
Check out this video that dives a little deeper into the High Performance Center:
From Board Sports Source:
With an eye to the future, industry leader Hurley is investing in the next generation of Aussie surfing stars by supporting Surfing Australia's High Performance Centre at Casuarina Beach in Northern NSW. It is the world's first facility dedicated to the development of elite surfers and coaches and will ensure Australia maintains its place as a world leader in the sport.
Designed in consultation with the Australian Institute of Sport (AIS) and the Australian Sports Commission (ASC), construction started on the Hurley Surfing Australia High Performance Centre (HPC) last month and is expected to be completed by May 2012.
Competitive surfing has become one of the most lucrative individual sports on earth and the world-first facility will have a direct focus on surf science research and training in an effort to nurture the country's up-and-coming talent for generations to come.
Hurley's involvement will see that the centre is at the forefront of surfing technology and training, helping evolve the skill-set of long-time surfers and nurturing the youth and surfing leaders of tomorrow. "Our partnership with Hurley will allow Surfing Australia to provide world leading facilities and the latest equipment at the HPC with this significant sponsorship investment being poured into the new building," Surfing Australia CEO Andrew Stark said.