ICYMI: Top Stories From August 23-30
Editor's note: ICYMI (in case you missed it) is a weekly recap featuring the top stories from around the action sports industry.
TransWorld Business is stoked to announce our all-new feature: ICYMI. Been a busy week? Haven't had time to catch up on the latest news? Don't worry we've got you covered. ICYMI highlights the top news and stories featured on TransWorld Business from the past week. Scroll through to check out the latest & greatest from brands, retailers, and athletes within the industry. Enjoy!
Despite a recent, severe head injury, Jeremy Flores (FRA) has won the Billabong Pro Tahiti and with its Jeep rankings boost, has joined the Title race. After a contest that saw intense heats and big upsets, the race to the top has grown to include six surfers within one event win of overtaking the No. 1 position.
TransWorld Business sat down with Dragon's Tobia to get an update on the NFX2 Goggle, which won the 2015 ISPO Design Award, its new performance-driven XP Collection, and how a brand with a longstanding foundation in the action sports industry is able to maintain its position and continue speaking to tastemakers.
Ryan Sheckler and his skateboarding skills take center stage in the music video. Sheckler and Bieber are good buddies. The two have been seen hanging out before and it looks like Sheckler has been giving him some skate lessons.
The electro-style beat is complimented with a variation of tricks Sheckler lays down while cruising through the streets. I know you are asking yourself if Sheckler sings a verse in the song… unfortunately, the answer is no. However, Justin Bieber puts his skate skills on display for the world to see. In fact, you might actually be impressed by what Bieber puts down.
Vail Resorts will invest approximately $110 million to $115 million in resort improvements for the upcoming 2015-16 season to elevate the guest experience, bringing its five-year resort investment total to more than $500 million. The centerpiece of this plan will be linking Park City and Canyons, transforming the two resorts into one and completing a number of critical upgrades to the infrastructure. The $50 million project is one of the most ambitious and impactful capital programs in U.S. ski industry history and will create the largest ski resort in the United States with over 7,300 acres of skiable terrain.
Born in 1915, Dave McCoy fell in love with the mountains the first time he visited the Eastern Sierras at age 13. He instantly knew the mountains was where he wanted to spend his life. McCoy built Mammoth not as a business, but as a means to pursue his passion for skiing. The first rope tow was installed at the base of Mammoth Mountain in 1942. A true entrepreneur and hard worker, McCoy helped build Mammoth Ski Resort with his own bare hands.
Dragon has launched its new XP Cross Performance Collection, which features the brand's newly engineered Adaptive Technology. The technology includes interchangeable temples to adjust to various conditions, and Dragon's Performance Lens technology which offers six times more impact resistance, highest quality of polar, and coatings to help protect against the elements. Dragon has also graced the XP collection with its floatable frames—a signature feature for which the brand has received glowing recognition, most recently from SIMA as Accessory Product of the Year.