Illuminati Snowboards: 2013/14 Snowboard Preview

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Questions answered by Illuminati Owner and Founder Lance Pitman

What are the biggest forces shaping the changes and developments you've made to your boards?
Consumer Feedback.

To what degree are you emphasizing camber shape and core profiles in your lineup?
We offer 3 types of camber boards, one Twin Line of Mixed Camber/Rocker, and one Twin 59 Mixed with a pow nose and tail. I love them all, and have no position on whether camber or rocker is better.

Are you cooking up any new materials or construction techniques?
We are always tweaking the bamboo sidewalls and topsheets, increasing durability while maintaining the unique feel and performance of bamboo is the primary focus.

What themes are you seeing for graphics?
We sponsored a film by Matt Donahue called Vodnik, which is a Czech folk tail. It was a kickstarter project he put up. As part of that sponsorship was a commission for a painting by him. I've been working with Matt for over a year on that piece. The painting is based off of something I saw in a visionary state and will be the graphic for our upcoming line of boards.