In4mation is pleased to announce the upcoming release of their 2012 holiday line. Inspired by old world prophecies, secret societies, and ancient predictions, the line will be available at all In4mation storefronts, online, and brand retailers beginning on Wednesday, December 20th.
"This was a really fun line to produce," says In4mation art and design director, Keith Kanagusuku. "We looked to things like the ancient Egyptians, the Anunnaki, the Mayans, and the Illuminati to help build the foundation of the line. 2012 is an important year for a lot of these organizations and civilizations and we tried to weave that into this final line of the year. It's easy to lose yourself looking into history and theories behind a lot of these sects, but it really helps the creative process along when you have so many different historical elements to play on. We're all really proud of how it came it and think that people who follow the brand are really gonna be into it."
The holiday line also includes an important shift for In4mation and comes equipped with a new emphasis on cut and sew items. "As we all mature a little bit more, we wanted to include some pieces that reflect that a bit more," added Kanagusuku. "We're still putting a ton of emphasis on our tees and hats, but we're really excited to drop these cut and sew pieces as well and our looking forward to continuing our cut-and-sew items moving forward."
Rounding out the line, In4mation has collaborated with the likes Oni Motorworks and Donnis for two separate pieces. "We're really particular about who we do collaborations with," says In4mation's Jun Jo. "We like to work with people who inspire us, but also people we really know well and trust. And these two collaborations with Oni Motoroworks and Donnis were really fun. Donnis is a really talented musician and Oni Motorworks are pretty legendary inside the car and motorcycle world. It's good to step out and get creative with people who aren't necessarily doing the exact same thing as your. So we're really excited about these two projects and the whole line." The holiday line look book was exclusively shot by famed photographer Matt McGinley on the streets of East Coast.