IVI Vision Supports World Sight Day

100% Of IVI’s eCommerce Sales Donated To WSD Initiative

PRESS RELEASE: Irvine, CA - (October 10th, 2013): Premium eyewear line IVI (pronounced 'eye-vee') today announces the support of the global vision care initiative, World Sight Day. WSD is an annual day of awareness held on the second Thursday of October, to focus global attention on blindness and vision impairment. WSD is coordinated by the International Agency for the Prevention of Blindness.

IVI,created through the combined vision of founders Rob Dyrdek, Pete Fox, and Jerome Mage, bridges the gap between action sports/street cultures and luxury fashion eyewear. Featuring timeless styles with modern applications, premium materials and exclusive use of CARL ZEISS VISION sunlenses.

With a goal to raise public awareness of blindness and vision impairment as an international public health issue, World Sight Day aims to influence Governments and Ministers of Health to participate in and designate funds for national blindness prevention programs. With public awareness and support, we can all help create positive impact on vision related ailments.

Most of us often take the gift of sight and access to vision care for granted while approximately 285 million people worldwide live with low vision and blindness. Of the world's estimated 39 million person blind population, 90% live in low-income countries. With proper care, 80% of the world's current vision impairments are treatable and/or avoidable completely.

"We're proud to stand behind such a powerful initiative. World Sight Day shares an incredible message and goal that we are happy to support such a positive cause." Pete Fox, IVI co-Founder and CEO.

About IVI – IVI (eye-vee) is a premium sunglass and accessories brand formed from a partnership between skateboard mogul and television star, Rob Dyrdek, legendary action sports designer Jerome Mage, and Fox Head, Inc. CEO, Pete Fox. IVI eyewear products represent an elevation in street and skate inspired fashion and lifestyle. IVI sunglasses combine premium materials and sophisticated iconic lines with unique features and details. Learn more at IVIvision.com