Jack Link’s Sasquatch Makes His Return


Sasquatch, the irreverent and much loved brand icon of No. 1 U.S. meat snack brand, Jack Link's Beef Jerky, is back and starring in three brand new television commercials—the first new broadcast advertising offering from Jack Link's since 2008. The spots are a continuation of the popular Messin' With Sasquatch advertising campaign created by agency of record, Carmichael Lynch, however the new spots include new pranks, all-new environments and bigger and better retributions by the unsuspecting Sasquatch.

Among the latest creative is, "Campfire," which showcases a group of young campers, who after snacking on Jack Link's jerky, choose to Feed Their Wild Side by duping the unsuspecting Sasquatch with a classic chair-pull joke. Additional ads, scheduled to launch later this year, also feature a series of sophomoric, yet well-known, pranks. A short video teasing the campaign launch was recently posted on YouTube, and in less than two weeks, "Guitar" received more than 5,000 views.

For the first time ever, each of the new commercials were shot in HD and 5.1 sound. The team also brought in renowned director Baker Smith who previously directed spots for Nike, Coors Light and Gatorade.