Carey Recaptures Lead
Following a slow month by Jimmy Wilson, AKA Jimmicane, who grabbed the lead last month, fellow Surfing photog Tom Carey recaptured the Photo lead by capturing over 5k points in August's titles. TWSURF's Seth Stafford had a big month as well, helping that title go out with a bang with a banger feature on Morocco's epic air winds, tallying enough images to move from sixth into a podium grabbing third.
Wilson Willing It
While the top five spots remained the same, the big story in the Ad race lies in the details. John Florence has had a commanding lead, but fellow Hurley pro Julian Wilson has closed that gap to just 55 points thanks to ads from Hurley and Sol Republic. Kekoa Bacalso continued his rise, climbing two spots into sixth thanks to omnititle ads from T&C. The sole new face in the top ten was Dane Gudauskas who moved into tenth thanks to a couple spreads from Vans.
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Slater Solidifies Lead; Blanchard & Hamilton Round Out This Month’s Podium
Volcom Closing The Gap
After marching into third last month, Volcom vaulted over Hurley into second and closed perpetual leader Channel Islands' lead to under 20 logo looks. Volcom's athletes were everywhere in August's books with its prominent board and wetsuit logos grabbing plenty of eyeballs. Quiksilver broke the 100-look barrier as well, giving the brand sole ownership of fourth.
Dorian And Coleburn Climbing
At this point in the season, it takes a lot of edit love to make moves at the top of the Meter, as evinced by this month's static podium, but just outside this vaunted group there were some shakeups in August's titles. Mitch Coleborn's profile in TWSURF helped the Volcom surfer break the 10k mark and move two spots into fourth where he sits just over a spread off the podium. This round's Edit Mover of the Month goes to Shane Dorian, who climbed five spots with some solid looks in Surfer's photo book, and was the only new face in the top ten.
Julian Wilson Drops In
With 2013's top two surfers, John Florence and Craig Anderson, combining for just 1,000 points in August's titles, Julian Wilson's tally of 4,500 was enough to launch him into third overall, and just 700 points off Anderson's tail. That's less than a spread. Coleborn clawed up a spot into seventh and Shane Dorian nailed the Overall Mover of the Month with a five-spot punt into ninth thanks to the aforementioned edit coverage and some solid ad love from Dragon and Billabong alike.
We're two thirds of the way there, and a few more slow months by the leaders could lead to anything. See you next month.