In honor of national breast cancer awareness month, K2 has announced that it will make an annual donation from sales for its 2013 snowboard hardgoods collection to the Breast Cancer Research Foundation. Here’s the press release:
SEATTLE, Wash. (Oct. 18, 2012) – Along with so many others worldwide, Breast Cancer Awareness Month is a special month for the folks at K2 Sports. As a continued supporter of the Breast Cancer Research Foundation (BCRF) for more than a decade, K2 has donated upwards of $1M to the foundation with a generous annual contribution. In addition to the BCRF, K2 supports and fundraises for various other Breast Cancer awareness and research foundations nationwide.
K2 Skis shows its support on all of the women's SuperModels and BackSide skis by displaying a pink ribbon on the base graphics, while all of K2 Snowboarding women's models have a ribbon on the top sheet
The K2 Ski and K2 Snowboarding Alliances are a huge reason why K2 originally established these contributions. Both Alliances were developed in an effort to unite female skiers and riders of all ages around the world. The members of the Alliances help organize and inform women of happenings in the ski and snowboarding world, promote camaraderie and build a community of K2 females.
For more info about K2’s support and initiatives towards Breast Cancer awareness, please check: K2 + Breast Cancer.