“The Sato Story” Shares Katin’s History, Story, and Exceptional Crafting Behind Their Iconic Surf Trunks
Southern California, (August 2015) — Katin, the original California surf company and lifestyle brand, is proud to announce the official release of the Katin short film "Katin – The Sato Story".
In the early 1950s, Nancy and Walter Katin opened a small boat cover business called Kanvas by Katin in Surfside, Calif. After quickly making a name for themselves by creating virtually bulletproof canvas boat covers, local surfers took notice and requested custom pairs of surf trunks made from the same durable, high-quality canvas material as the boat covers. Word rapidly spread about these nearly indestructible Katin surf trunks, and by the early 1980s, surf-wear had officially skyrocketed. Some of the biggest names in surfing, from Shaun Tomson and Peter Townsend to Reno Abillero, Gerry Lopez and even Quicksilver's Eddie Aikau, sported the iconic Katin surf trunks. After Nancy passed away in 1986, she left the business to her loyal friend and legendary Katin seamstress, Sato Hughes, who had began sewing surf trunks for the Katins by hand in 1961, and still continues crafting custom surf trunks with her own two hands today.
In an effort to capture Sato's exceptional story and her passionate crafting of the iconic Katin surf trunks, Katin creative director Jason Rodriguez and Katin Explorer/cinematographer Pat R. Notaro III ventured to Sato’s original workspace at the Kanvas by Katin surf shop. Through skillful direction and tactful videography, Rodriguez and Notaro transport viewers right into the heart of Sato’s work.
Join us and take a closer look into Katin's legendary history to the company’s present day triumphs.