The Keep A Breast Foundation has won its federal court case fighting against a company, Se7en Group, who was creating counterfeit “I Love Boobies” bracelets. Se7en Group was ordered fund $250,000 to breast cancer research and forfeit $200,000 in counterfeit merchandise, according to the press release from Keep A Breast:
Los Angeles, CA (November 30, 2011)—The Keep A Breast Foundation, a 501 (c) (3) non-°© non- profit organization, dedicated to fighting breast cancer by exposing young people to methods of prevention, early detection and support. This year, Keep A Breast (KAB) found itself in a different kind of fight: a federal counterfeit suit. Keep A Breast is widely known for their striking "i love boobies!" bracelets.
With 8 million sold around the globe,these bracelet sales are a primary source of awareness and fundraising for Keep A Breast's prevention efforts. However, over the course of 2010, people started to contact Keep A Breast stating that they bought or sold products with Keep A Breast's "i love boobies!" slogan, but without any other identifying marks attributing the bracelet to the foundation. In March 2011, Keep A Breast opened an investigation with Encinitas based Coast Law Group into the source of the claims.
The investigation uncovered that a company called the Se7ven Group was using promotional models to sell counterfeit "i love boobies!" bracelets at sports bars and stadium parking lots during high profile events, and falsely claiming proceeds went to breast cancer charities. Upon these findings, KAB approached Se7ven Group to shut down operations, and when its request was ignored, was forced to take legal action in Federal Court (KeepA Breast Foundation v. Seven Group and Adam Shryock, US Dist Ct. Case No. 3:11-°©‐cv-°©‐00570-°©‐BEN-°©‐WMC).
Ultimately, the Court agreed that the evidence of infringement offered by Keep A Breast and Coast Law Group was conclusive. On October 13,2011, Se7en Group, owned by Adam Shryock of San Francisco, was ordered to pay $225,000 to The Keep A Breast Foundation, and $25,000 to the Young Survival Coalition, a breast cancer charity selected by founder Shaneyjo Darden, making good on his promise to donate a portion of his counterfeit bracelet sales to charity. Shryock also forfeited $200,000 worth of counterfeit merchandise. Keep A Breast co-
Cofounder Shaney jo Darden said, "My team has dedicated their lives to raising awareness and education for breast cancer prevention and education, so it was very disheartening to find out the Se7ven Group was using our "I love boobies!" trademark and misleading buyers into thinking the funds were going to charity when they clearly weren't. I am happy with the outcome of the court case not only because Keep A Breast has been awarded the proceeds to advance our efforts towards breast cancer prevention, but because we want to publicly take a stand for stopping this kind of action for us and other non-°©‐profits."