Toby Bost, CEO of the La Jolla Group, will discuss his rapid rise in the action sports ranks from business school graduate to CEO and what it takes to build a diverse 21st century corporation this Wednesday, June 10th, in Costa Mesa as part of group Y’s Innovator Series. Here’s some additional background about Bost and his career:
“One of the youngest CEOs in the industry, Bost currently oversees the business development and profitability for La Jolla Group and its portfolio, establishing its position as today's leading multi-brand action sports licensing company. He is responsible for directing LJG's core competencies in design, marketing, sales, production, and distribution among its subsidiary brands; ensuring efficient operations, innovative design and high-quality performance products; aligning with some of the world's most talented athletes; and creating signature properties and programs to support the overall growth of action sports…He is also a member of the SIMA Board; helped establish the Lusk Legacy Foundation and new association for freestyle motocross, AFMXA; and was recently named a recipient of the 2009 SGB 40 Under 40 Award.”
The event starts at 7 p.m. at The CAMP and admission is $25 at the door. For more information, click HERE.