Las Vegas Ski & Snowboard Resort Names Maria Jose Norero as Marketing Director
PRESS RELEASE: LAS VEGAS (February 8, 2013) -- Las Vegas Ski & Snowboard Resort (LVSSR) announces that it has selected Maria Jose Norero as its marketing director. Norero will direct LVSSR's sales initiative, develop and manage marketing partnerships, and oversee special events, advertising, social media and public relations.
Reporting directly to Kevin Stickelman, LVSSR's president and general manager, Norero will also manage LVSSR's marketing and sales teams. She will work closely with Stickelman to develop the marketing plan for the resort's $35 million expansion project that is currently underway.
Norero, who grew up in Las Vegas, most recently worked in marketing for Eaglecrest Ski Area in Juneau, Alaska. Her successes included spearheading a non-skier outreach program that resulted in a 70 percent increase in the area's "learn-to" programs, tripling its social media community and devising a more effective traditional media plan that drove sales.
Prior to her tenure at Eaglecrest, Norero gained valuable experience working with organizations, including Capital Community Broadcasting and the Juneau Economic Development Council.
Norero earned a Bachelor of Arts in International Relations from Lake Forest College in Lake Forest, Ill. Fluent in Spanish, she also participated in international honors programs abroad and was awarded a grant from the Fulbright Commission to study race relations in Ecuador. She is an avid outdoor enthusiast and enjoys skiing, camping, kayaking, hiking and fishing.
"Maria has tremendous passion for outdoor recreation and she's visionary in her thinking," said Kevin Stickelman. "Given her track record of success in developing and executing programs, we anticipate many powerful marketing and community partnerships in the months ahead that will benefit to our season pass holders and visitors. She is a great addition to our team."
About Las Vegas Ski & Snowboard Resort
Las Vegas Ski & Snowboard Resort (LVSSR) is located approximately one hour from downtown Las Vegas in the Humboldt-Toiyabe National Forest. Established in 1963, LVSSR offers guests access to 30 groomed trails and 250 acres of lift-served, side-country terrain via three chair lifts and one surface lift. The area features a ski and snowboard school, terrain parks, more than 240 inches of average snowfall per year, and off-slope amenities such as dining, snowshoeing, and summer activities. Visitors may access LVSSR from the city via the Ski Bus, a shuttle service operated with the support of the USDA Forest Service under a grant from the Department of Transportation. For more information, please visit www.skilasvegas.com. Follow LVSSR on Facebook, Twitter, and YouTube.