…Lost Releases Aluminum Hesher Metal Cruisers

…Lost Enterprises Adds Aluminum Hesher Metal Cruisers To SurfSkate Collection

PRESS RELEASE – Lost Enterprises releases their newest skateboard collection, the Hesher Metal Cruisers, made of aircraft-grade aluminium creating the strongest, lightest and most metal SurfSkate.

Available in four anodized colors with laser cut logos, translucent color matched "drivers" wheels, and die cut grip, the Hesher Metal Cruisers are sold as completes. Retailing for $149, the skateboards can be purchased at fine surf and skate shops nationwide and online at Catalystshop.com.

"The earliest memories from my skateboarding days in the 70's are of riding my banzai aluminum double kick skateboard," said Matt “Mayhem” Biolos. "Flashy fun from the past is the polar opposite of all the plastic stuff so many brands are putting out. We wanted to do something special and exquisite."

The Southern California-based surfboard and apparel company dipped into skateboard manufacturing in 2009. Nine collaborations and series later, over 30 models currently make up the …Lost Surfskates, including the recently launched Sublime x Lost Collaboration and the Resinworks Series.

For more information, check out http://www.lostenterprises.com/surfskates/models.


Lost began in 1985 when Matt Biolos and a bunch of school friends were into snowboarding at Mt. Baldy, skateboarding at the Pipeline in Upland, and surfing in Dana Point. They were “team lost”. Thus the name …lost scribbled on books, t-shirts, benches, tables and eventually clothing. Matt’s friends had been telling him for years to put the word Lost and his art on tees and try to sell them. By 1992, Matt began putting his art on T-Shirts with a …LOST logo. His roommate Mike Reola, a recent business school graduate, helped him handle the business side of things and they both worked on developing a plan to slowly grow and market the company with little or no money. Matt Biolos and Mike Reola, while running the company with partner Joel Cooper, continue to oversee every aspect of the business. Lost is one of the last privately owned and controlled Surf and Skate brands.